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dc.contributor.authorNyrhinen, Jussi
dc.contributor.authorSirola, Anu
dc.contributor.authorKoskelainen, Tiina
dc.contributor.authorMunnukka, Juha
dc.contributor.authorWilska, Terhi-Anna
dc.date.accessioned2024-01-19T07:08:13Z
dc.date.available2024-01-19T07:08:13Z
dc.date.issued2024
dc.identifier.citationNyrhinen, J., Sirola, A., Koskelainen, T., Munnukka, J., & Wilska, T.-A. (2024). Online antecedents for young consumers’ impulse buying behavior. <i>Computers in Human Behavior</i>, <i>153</i>, Article 108129. <a href="https://doi.org/10.1016/j.chb.2023.108129" target="_blank">https://doi.org/10.1016/j.chb.2023.108129</a>
dc.identifier.otherCONVID_197931877
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/92890
dc.description.abstractActing on a sudden urge to purchase something without a prior intention or plan to do so and without considering its long-term effects is regarded as impulse buying behavior. The convenience and automatization of online and mobile shopping have made impulsive purchases increasingly easier. In addition, targeted online advertisements, and presence of brands on social media networks may tempt consumers to make hasty purchase decisions. Thus, there is a call for more research on how consumer-related factors and digital environment facilitate impulsive purchases. Based on a survey of 2318 respondents from 18- to 29-year-olds in Finland, we examined young adults’ impulse buying behavior from the perspective of self-control and persuasion in online environments. The findings suggest that low self-control not only directly enables impulsive purchasing, but also does so by fostering positive attitude toward targeted advertisements and the impulsiveness within social networks. Furthermore, a positive disposition towards targeted advertisements renders consumers more susceptible to the impulsiveness of social networks, encompassing the impact of recommendations and product displays on social media. Finally, we offer guidance on how the teaching of self-control and online media literacy can strengthen the resistance to persuasion in online environments and decrease the tendency to engage in impulse buying behavior.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofseriesComputers in Human Behavior
dc.rightsCC BY 4.0
dc.subject.otherimpulse buying
dc.subject.othertargeted advertising
dc.subject.otherself-control
dc.subject.othersocial media
dc.subject.otherstructural equation modeling
dc.titleOnline antecedents for young consumers’ impulse buying behavior
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202401191386
dc.contributor.laitosYhteiskuntatieteiden ja filosofian laitosfi
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosDepartment of Social Sciences and Philosophyen
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineKestävä liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineSosiologiafi
dc.contributor.oppiaineSustainable Businessfi
dc.contributor.oppiaineTutkintokoulutusfi
dc.contributor.oppiaineResurssiviisausyhteisöfi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineSustainable Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineSosiologyen
dc.contributor.oppiaineSustainable Businessen
dc.contributor.oppiaineDegree Educationen
dc.contributor.oppiaineSchool of Resource Wisdomen
dc.contributor.oppiaineSchool of Wellbeingen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineDigital marketing and Communicationen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.relation.issn0747-5632
dc.relation.volume153
dc.type.versionpublishedVersion
dc.rights.copyright© 2024 The Authors. Published by Elsevier Ltd.
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber352544
dc.subject.ysoimpulsiivisuus
dc.subject.ysomainonta
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysokohdentaminen
dc.subject.ysososiaalinen media
dc.subject.ysoverkkokauppa
dc.subject.ysoostaminen
dc.subject.ysokuluttajat
dc.subject.ysoitsehallinta
dc.subject.ysonuoret aikuiset
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p24801
jyx.subject.urihttp://www.yso.fi/onto/yso/p1232
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p1032
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p10366
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p17219
jyx.subject.urihttp://www.yso.fi/onto/yso/p15979
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.1016/j.chb.2023.108129
dc.relation.funderSuomen Akatemiafi
dc.relation.funderResearch Council of Finlanden
jyx.fundingprogramStrategisen tutkimuksen ohjelmat STN, SAfi
jyx.fundingprogramStrategic research programmes, AoFen
jyx.fundinginformationThis work was supported by the Strategic Research Council (SRC) at the Academy of Finland (#352544)
dc.type.okmA1


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