• Mobile money as a driver of digital financial inclusion 

  Shaikh, Aijaz, A.; Glavee-Geo, Richard; Karjaluoto, Heikki; Hinson, Robert Ebo (Elsevier, 2023)

  Meeting the mobile money needs of the less privileged in developing and emerging markets opens up enormous possibilities for banks and newly emerged financial-technology firms. Many consider mobile money services a separate ...

• Fathers in focus : two discursive analyses on addressing men, work and care 

  Heikkinen, Suvi; Jyrkinen, Marjut; Kangas, Emilia (Edward Elgar Publishing, 2022)

  We introduce in this chapter discourse analysis as a methodological tool for studying work-family issues, particularly those of men and fathers in work and care. Work and family involve complex processes and dynamics, where ...

• Hope You’re Not Totally Commercial! : Toward a Better Understanding of Advertising Recognition's Impact on Influencer Marketing Effectiveness 

  Sundermann, Gerrit; Munnukka, Juha (SAGE Publications, 2022)

  Social media influencers (SMIs) have become an effective channel for reaching targeted customers. The present study explores the influence process of advertising recognition on consumer responses in the SMI marketing ...

• Entrepreneurial choices depend on trust : Some global evidence 

  Mangeloja, Esa; Ovaska, Tomi; Takashima, Ryo (Springer Science and Business Media LLC, 2022)

  Interpersonal trust and people’s trust in institutions are important components of social capital, which has been shown to have not only innate social value but also diverse direct and indirect positive social and economic ...

• Social Media Influencers as Mediators of Commercial Messages 

  Vanninen, Heini; Mero, Joel; Kantamaa, Eveliina (Routledge, Taylor & Francis, 2022)

  Social media influencers are integral to contemporary organizations’ marketing strategies. Despite growing interest in the topic, there is scant knowledge of how organizations manage and collaborate with influencers in ...

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