• Family entrepreneurs and their next generations, 1809–1945 : educational pathways of business elite in Finland 

  Kansikas, Juha; Nevalainen, Pasi (Taylor & Francis, 2024)

  This study investigated the history of family business elite education in Finland. It focused on family entrepreneurs who achieved the highest national business elite status between 1809 and 1945 and their successive ...

• Attractiveness of wood-frame multi-storey buildings in seven European countries : consumer segmentation and the effect of fire safety information 

  Wallius, Venla; Kunttu, Janni; Hurmekoski, Elias; Hujala, Teppo; Nyrud, Anders Q.; Hoen, Hans F. (Finnish Society of Forest Science, 2024)

  Wooden construction has the potential to contribute to climate change mitigation, and it is being promoted by the EU and national governments. However, several market barriers to wood-frame multi-storey building (WMSB), ...

• Engagement Patterns in TikTok : An Analysis of Short Video Ads 

  Salminen, Joni; Wahid, Risqo; Yang, Yanwu; Jansen, Bernard (ACM, 2024)

  Short videos have become one of the dominant formats of social media content. Such short videos are often boosted by advertising to increase their reach and visibility. We investigate user churn (i.e., drop or loss of ...

• The Finnish Government’s Strategic Ambiguity in COVID-19 Pandemic Communication : A Case Study 

  Lievonen, Matias; Valentini, Chiara; Badham, Mark (Routledge, 2024)

  This chapter presents a case study exploring the use of strategic ambiguity in a national government’s strategic external communication addressing multiple and diverse stakeholder demands during a major pandemic. The case ...

• Leading the sustainability change? : Gen Z business students navigating amid global disruptions 

  Grénman, Miia; Räikkönen, Juulia; Uusitalo, Outi; Aapio, Fanny (Routledge, 2024)

  The ecological crisis and COVID-19 pandemic are global disruptions that have critically changed our everyday lives, practices, consumption habits, and tourism behaviour. These global crises call for positive change towards ...

Näytä lisää