Kauppakorkeakoulu
Uusimmat aineistot
-
Content Marketing Cues on Social Media
(Australian and New Zealand Marketing Academy, 2024)Content marketing on social media is crucial for brands as it can improve marketing objectives (e.g., advertising profits, stock market returns, sales, and customer lifetime value). Brands use content marketing cues to ... -
Greenwashing and Social Media : An Examination of Consumer Responses on Twitter
(Academy of Marketing Science, 2024) -
Sähköiset välineet hyvinvoinnin ja terveyden edistämisessä : apua sosiaalisesta markkinoinnista?
(FCG Finnish Consulting Group Oy, 2023) -
To Forgive or Not? : Consumers’ Response to Brand Transgression
(American Marketing Association, 2023) -
Onko meillä varaa ajatukseen arvon yhteisluonnista julkisissa palveluissa?
(Åbo Akademi, 2023) -
Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
(Global Alliance of Marketing and Management Associations, 2023) -
Generative AI for content marketing : helpful or harmful?
(Global Alliance of Marketing and Management Associations, 2023) -
Growing influencer credibility to drive endorsement effectiveness : A literature review
(EuroMed Press, 2022)In contrast to the growth of influencer marketing during the pandemic (Ward, 2021), trust has declined globally, especially for social media (Edelman Trust Barometer, 2021). This has great implications for influencer ... -
Growth intention and variance of firm growth rates
(Babson College Center for Entrepreneurship, 2023)Principal Topic Why some companies grow, and others do not? Answering this question has been one of the main tasks for entrepreneurship researchers (Audretsch et al., 2014; Gilbert et al., 2006; McKelvie & Wiklund, 2010). ... -
Cancel-kulttuuri tuli, olitko valmis?
(Valu Digital Oy, 2023) -
Why does analysis of educational policy documents across countries matter?
(University of Edinburgh; Jyväskylän yliopisto; Turun yliopisto; Stockholm University, 2023)In order to understand at the policy level how school communities should work to promote integration of pupils with migrant backgrounds, TEAMS studied the educational policy documents that frame and guide teaching and ... -
Suomalaisen ruokajärjestelmän pitkän aikavälin transitiodynamiikka
(Suomen maataloustieteellinen seura, 2022) -
Football match attendance in Finland
(Jyväskylän yliopisto, 2022)Football fans prefer to see their favourite team win in close matches. Compared to other forms of entertainment, the outcome of sport game is unknown beforehand. Opera audience knows the plot in advance, but in football ... -
The work–family relationship – what is the role of men?
(Project Rainbow/ FH JOANNEUM Gesellschaft mbH, 2022) -
Collaborative leadership can advance participation and inclusion
(Project Rainbow/ FH JOANNEUM Gesellschaft mbH, 2022) -
Gender Stereotypes Limit Women’s Opportunities in Working Life in India
(Project Rainbow/ FH JOANNEUM Gesellschaft mbH, 2022) -
Customer Engagement Enhancement on Instagram : Strategies for Small and Medium Enterprises
(EuroMed Press, 2022)This study aims to examine the effects of visual aesthetics (i.e., classical and expressive) and lengths of textual information (LTI) on customer engagement (i.e., likes and comments) in the contexts of Instagram and small ... -
Life events as predictors of unsustainable working life trajectories from a life course perspective
(Oxford University Press (OUP), 2022)Background The association between family-related life events (e.g., getting married or having children) and unsustainable working life in terms of unemployment, sickness absence and disability pension (SA/DP) are rarely ... -
On Martial Law at 50 : Fact-Checking the Marcos Story, Countering the EDSA History
(Heinrich Böll Stiftung, 2022)To fact-check and counter the historical denialism of the Marcos family, there is need for a counterfactual history analysis of the failings of the 1986 EDSA People Power Revolution.
RSS 1.0