To Forgive or Not? : Consumers’ Response to Brand Transgression
Main Authors
Format
Conferences
Conference output
Published
2023
Series
Subjects
Publication in research information system
Publisher
American Marketing Association
Original source
https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202402292213Use this for linking
Parent publication ISBN
978-1-7138-7190-3
Review status
Non-peer reviewed
ISSN
1935-1712
Conference
AMA winter educators' conference
Language
English
Published in
AMA Educators Proceedings
Is part of publication
AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the Marketplace
Citation
- Salimi, M., Uusitalo, O., Niininen, O., & Munnukka, J. (2023). To Forgive or Not? : Consumers’ Response to Brand Transgression. In N. Umashankar, & M. Lisjak (Eds.), AMA Winter Academic Conference 2023 : Reconnecting and Reconceiving the Marketplace (pp. 579-583). American Marketing Association. AMA Educators Proceedings, 34. https://www.ama.org/wp-content/uploads/2023/04/2023-Winter-AMA-Proceedings-4.19-1.pdf
License
Copyright© American Marketing Association 2023