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• The portrayals of women in advertisements and their brand-related impacts: A study in Vietnam 

  Nguyen, Chuong (2020)

  The liberation movement in the 1960s seeking equal rights, opportunities and freedom for women initiated the interests in gender stereotypes in advertising. Since then, the pursuit of gender equality for women in different ...

• 'Minna, the Model' and other stories : gender roles in an English textbook series for Finnish lower secondary schools 

  Piironen, Anna-Reeta (2004)

• "Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes 

  Kivijärvi, Marke (Emerald, 2021)

  Purpose This paper critically examines how female students at a Finnish business school understand gender in management. Design/methodology/approach The analysis is based on female students' learning diaries from a ...

• Conforming to and resisting imposed identities : An autoethnography on academic motherhood 

  Krysa, Isabella; Kivijärvi, Marke (Emerald, 2022)

  Purpose This research attempts to make sense of the experiences of two academic women who become mothers. Design/methodology/approach This paper is an autoethnography. Applying the autoethnographic method allows ...

• Gendered Work-life Ideologies among IT Professionals 

  Heikkinen, Suvi; Kivijärvi, Marke (Routledge, Taylor & Francis, 2022)

  The study investigates the discourses IT professionals use to produce work–life relations. We focus on work–life ideologies and explore the agencies produced, as well as whether and how they are gendered. Our data were ...