Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
Rauf, M., Li, X., & Karjaluoto, H. (2023). Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse. In 2023 Global Marketing Conference at Seoul (pp. 583). Global Alliance of Marketing and Management Associations. Global Marketing Conference Proceeding. https://doi.org/10.15444/GMC2023.07.02.02
Published inGlobal Marketing Conference Proceeding
DisciplineDigital marketing and CommunicationMarkkinointiDigitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationMarketingDigital Business and Economy (focus area)
© Global Alliance of Marketing and Management Associations 2023
PublisherGlobal Alliance of Marketing and Management Associations
ConferenceGlobal Marketing Conference
Is part of publication2023 Global Marketing Conference at Seoul
Publication in research information system
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