Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
Main Authors
Format
Conferences
Conference output
Published
2023
Series
Subjects
Publication in research information system
Publisher
Global Alliance of Marketing and Management Associations
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-202312138277Käytä tätä linkitykseen.
Review status
Non-peer reviewed
ISSN
1976-8699
DOI
https://doi.org/10.15444/GMC2023.07.02.02
Conference
Global Marketing Conference
Language
English
Published in
Global Marketing Conference Proceeding
Is part of publication
2023 Global Marketing Conference at Seoul
Citation
- Rauf, M., Li, X., & Karjaluoto, H. (2023). Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse. In 2023 Global Marketing Conference at Seoul (pp. 583). Global Alliance of Marketing and Management Associations. Global Marketing Conference Proceeding. https://doi.org/10.15444/GMC2023.07.02.02
License
Copyright© Global Alliance of Marketing and Management Associations 2023