Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse
Rauf, M., Li, X., & Karjaluoto, H. (2023). Investigating the impact of rewarded customer engagement on loyalty program members, and whether it induces their engagement in brand’s Metaverse. In 2023 Global Marketing Conference at Seoul (pp. 583). Global Alliance of Marketing and Management Associations. Global Marketing Conference Proceeding. https://doi.org/10.15444/GMC2023.07.02.02
Julkaistu sarjassa
Global Marketing Conference ProceedingPäivämäärä
2023Oppiaine
Digital marketing and CommunicationMarkkinointiDigitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationMarketingDigital Business and Economy (focus area)Tekijänoikeudet
© Global Alliance of Marketing and Management Associations 2023
Julkaisija
Global Alliance of Marketing and Management AssociationsKonferenssi
Global Marketing ConferenceKuuluu julkaisuun
2023 Global Marketing Conference at SeoulISSN Hae Julkaisufoorumista
1976-8699Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/194892081
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