Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.

• Investigating the Impact of Rewarded Social Media Engagement, Trust, Perceived Switching Cost and Loyalty on Loyalty Members in Sports Industry 

  Rauf, Muniba; Karjaluoto, Heikki (Routledge, 2023)

  Social media has changed the way people interact with companies and one another as well as become a powerful tool for enhancing touchpoints with customers. While many studies on loyalty, loyalty/reward programmes exists, ...

• The impact of rewarded social media engagement on customer satisfaction, commitment, loyalty and loyalty programmes in the sports industry 

  Rauf, Muniba; Karjaluoto, Heikki; Leppäniemi, Matti (Inderscience Publishers, 2024)

  There has been much research on customer engagement, loyalty, and loyalty programmes, but there has been no specific investigation of the impact of rewarded customer engagement on loyalty programme members in the sports ...

• Banking on trust - navigating customer loyalty in the digital banking era : insights from the Finnish banking sector 

  Hauhia, Veikko (2023)

  Asiakasuskollisuuden ymmärtämisen merkitys on kasvanut kiristyneen kilpailun myötä. Erityisesti pankkitoiminnan kaltaisella luottamukseen perustuvalla liiketoiminnalla uskollinen asiakaskunta ja sen oikeanlainen hyödyntäminen ...

• Customers' willingness to share personal information with firms and its relationship with customer loyalty 

  Lindell, Sanni (2015)

  Information on customers plays an important role in customer relationship management. With customer data companies can identify customers, understand their needs and hence, personalize products and services. New technological ...

• Asiakasuskollisuus ja kanta-asiakasohjelmat verkkokaupassa 

  Urpi, Toni (2009)