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dc.contributor.authorMykkänen, Markus
dc.contributor.authorVos, Marita
dc.contributor.editorRuler, Betteke Van
dc.contributor.editorSmit, Iekje
dc.contributor.editorIhlen, Øyvind
dc.contributor.editorRomenti, Stefania
dc.date.accessioned2018-01-24T11:00:36Z
dc.date.available2018-01-24T11:00:36Z
dc.date.issued2017
dc.identifier.citationMykkänen, M., & Vos, M. (2017). Clarifying Skills and Competencies in Organisational Decision Making : Perceptions of Finnish Communication Professionals. In B. V. Ruler, I. Smit, Ø. Ihlen, & S. Romenti (Eds.), <i>How Strategic Communication Shapes Value and Innovation in Society</i> (pp. 143-158). Emerald. Advances in Public Relations and Communication Management, Volume 2. <a href="https://doi.org/10.1108/s2398-391420170000002007" target="_blank">https://doi.org/10.1108/s2398-391420170000002007</a>
dc.identifier.otherCONVID_27870829
dc.identifier.otherTUTKAID_76643
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/56885
dc.description.abstractThis paper seeks to better understand the skills and competencies that Public Relations (PR) professionals use in contributing to organisational decision-making processes. The data were collected by interviewing Finnish professionals using thematic semi-structured interviews. Overall, the results highlight a deep understanding of organisation management and decision-making processes. The most important competencies were business understanding and target group oriented thinking. The findings indicate that important skills are related to writing and social media. ‘Regarding personal attributes, interaction and tolerance to criticism were acknowledged as most crucial. The conclusions suggest that if professionals analyse and review their skills, competencies and personal attributes related to decision making, this will support organisational performance and strengthen the added value of PR function. A reflection on the strengths and weaknesses of their own traits helps professionals enact their expected role in organisational problem solving and decision-making.
dc.format.extent208
dc.language.isoeng
dc.publisherEmerald
dc.relation.ispartofHow Strategic Communication Shapes Value and Innovation in Society
dc.relation.ispartofseriesAdvances in Public Relations and Communication Management
dc.relation.urihttp://www.emeraldinsight.com/doi/pdfplus/10.1108/S2398-391420170000002007
dc.subject.othercompetencies
dc.subject.otherFinnish professionals
dc.titleClarifying Skills and Competencies in Organisational Decision Making : Perceptions of Finnish Communication Professionals
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201801231308
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosKieli- ja viestintätieteiden laitosfi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.laitosDepartment of Language and Communication Studiesen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineViestintäfi
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineCommunicationen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2018-01-23T13:15:03Z
dc.relation.isbn978-1-78714-717-1
dc.type.coarbook part
dc.description.reviewstatuspeerReviewed
dc.format.pagerange143-158
dc.relation.issn2398-3914
dc.type.versionacceptedVersion
dc.rights.copyright© 2017 Emerald Publishing Limited. This is a final draft version of an article whose final and definitive form has been published by Emerald. Published in this repository with the kind permission of the publisher.
dc.rights.accesslevelopenAccessfi
dc.subject.ysopäätöksenteko
dc.subject.ysokompetenssi
dc.subject.ysoosaaminen
dc.subject.ysoviestintäala
dc.subject.ysoammattilaiset
dc.subject.ysotaidot
jyx.subject.urihttp://www.yso.fi/onto/yso/p8743
jyx.subject.urihttp://www.yso.fi/onto/yso/p24064
jyx.subject.urihttp://www.yso.fi/onto/yso/p8343
jyx.subject.urihttp://www.yso.fi/onto/yso/p5709
jyx.subject.urihttp://www.yso.fi/onto/yso/p10700
jyx.subject.urihttp://www.yso.fi/onto/yso/p5798
dc.relation.doi10.1108/s2398-391420170000002007


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