Clarifying Skills and Competencies in Organisational Decision Making : Perceptions of Finnish Communication Professionals
Mykkänen, M., & Vos, M. (2017). Clarifying Skills and Competencies in Organisational Decision Making : Perceptions of Finnish Communication Professionals. In B. V. Ruler, I. Smit, Ø. Ihlen, & S. Romenti (Eds.), How Strategic Communication Shapes Value and Innovation in Society (pp. 143-158). Emerald. Advances in Public Relations and Communication Management, Volume 2. https://doi.org/10.1108/s2398-391420170000002007
Julkaistu sarjassa
Advances in Public Relations and Communication ManagementPäivämäärä
2017Tekijänoikeudet
© 2017 Emerald Publishing Limited. This is a final draft version of an article whose final and definitive form has been published by Emerald. Published in this repository with the kind permission of the publisher.
This paper seeks to better understand the skills and competencies
that Public Relations (PR) professionals use in contributing to
organisational decision-making processes. The data were collected by
interviewing Finnish professionals using thematic semi-structured
interviews. Overall, the results highlight a deep understanding of
organisation management and decision-making processes. The most
important competencies were business understanding and target group
oriented thinking. The findings indicate that important skills are related
to writing and social media. ‘Regarding personal attributes, interaction
and tolerance to criticism were acknowledged as most crucial. The
conclusions suggest that if professionals analyse and review their skills,
competencies and personal attributes related to decision making, this
will support organisational performance and strengthen the added value
of PR function. A reflection on the strengths and weaknesses of their
own traits helps professionals enact their expected role in organisational
problem solving and decision-making.
...
Julkaisija
EmeraldEmojulkaisun ISBN
978-1-78714-717-1Kuuluu julkaisuun
How Strategic Communication Shapes Value and Innovation in SocietyISSN Hae Julkaisufoorumista
2398-3914Asiasanat
Alkuperäislähde
http://www.emeraldinsight.com/doi/pdfplus/10.1108/S2398-391420170000002007Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/27870829
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