Clarifying Communication Professionals’ Tasks In Contributing To Organizational Decision Making
Mykkänen, M. (2017). Clarifying Communication Professionals’ Tasks In Contributing To Organizational Decision Making. International Journal of Social Sciences and Humanities Invention, 4(5), 3460-3468. https://doi.org/10.18535/ijsshi/v4i5.01
Authors
Date
2017Copyright
© 2017, THEIJSSHI. This is an open access article published by Valley International.
The purpose of this paper is to discuss the tasks through which communication professionals and public relations
contribute to organizational decision making. In-depth interviews were conducted with Finnish public relations professionals
about how they contribute to organizational decision making. The findings provide a rich picture of the tasks in relation to this.
The results show that public relations professionals contribute to organizational decision-making processes by nine different tasks.
Furthermore, the results indicate that during an organizational decision-making process, professionals switch from one task to
another over time, and work simultaneously on several tasks. This paper offers a comprehensive representation of the various
tasks through which public relations professionals contribute to organizational decision making, and provides a detailed
description of the various tasks throughout the phases of a decision-making process. Based on the findings, this paper introduces a
contribution model for further investigation of the topic. The model can be used as a referring tool in practice to enhance
communicative processes related to organizational strategy and decision making, and in this way the model will also further the
bridging function and strategic role of public relations when adapting to a changing environment.
...
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Valley InternationalISSN Search the Publication Forum
2349-2031Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/27017089
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