To Share or Not : Drivers and Barriers of Sustainable Peer-to-Peer Food Sharing Platform Adoption
Soloveva, D., Skippari, M., & Karjaluoto, H. (2023). To Share or Not : Drivers and Barriers of Sustainable Peer-to-Peer Food Sharing Platform Adoption. In D. Vrontis, A. Thrassou, L. Efthymiou, Y. Weber, S. M. R. Shams, & E. Tsoukatos (Eds.), Business for Sustainability, Volume II : Contextual Evolution and Elucidation (pp. 117-141). Palgrave Macmillan. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. https://doi.org/10.1007/978-3-031-37365-7_6
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Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of BusinessEditors
Date
2023Discipline
Digitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationSustainable BusinessMarkkinointiKestävä liiketoiminta ja talous (painoala)Digital Business and Economy (focus area)Digital marketing and CommunicationSustainable BusinessMarketingSustainable Business and Economy (focus area)Access restrictions
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© 2023 the Authors
With food insecurity becoming a major concern across the globe, the importance of effective food waste reduction measures cannot be overstated. Sharing economy can offer a solution to household food waste by implementing a community-based food sharing system. Despite the obvious benefits of food waste reduction, however, peer-to-peer food sharing has been struggling to gain user numbers sufficient for earning profit and sustaining long-term operations. We identify consumer perceptions of values that encourage peer-to-peer food sharing and barriers that impede food sharing between individuals via digital platforms. Our investigation is conducted in the context of Finland, where, despite ubiquitous usage of the Internet and mobile devices and the presence of food waste reduction initiatives, market penetration of peer-to-peer food sharing is limited.
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Palgrave MacmillanParent publication ISBN
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Business for Sustainability, Volume II : Contextual Evolution and ElucidationISSN Search the Publication Forum
2523-8167Keywords
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https://converis.jyu.fi/converis/portal/detail/Publication/194599656
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Additional information about funding
This work was supported by Liikesivistysrahasto (The Foundation for Economic Education) under Grant No.: 220309 and Jyväskylä University School of Business and Economics.License
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