Generation Z and Digital Marketing

Karjaluoto, Heikki; Niininen, Outi; Mäkitalo Anni

dc.contributor.author	Karjaluoto, Heikki
dc.contributor.author	Niininen, Outi
dc.contributor.author	Mäkitalo Anni
dc.contributor.editor	Yan, Zheng
dc.date.accessioned	2024-01-12T07:20:15Z
dc.date.available	2024-01-12T07:20:15Z
dc.date.issued	2023
dc.identifier.citation	Karjaluoto, Heikki, Niininen, Outi, Mäkitalo Anni. (2023). Generation Z and Digital Marketing. In Z. Yan (Ed.), <i>The Cambridge Handbook of Cyber Behavior</i> (pp. Forthcoming). Cambridge University Press. <a href="https://www.cambridge.org/core/books/cambridge-handbook-of-cyber-behavior/37F175E89E440D7C47DABFE0CE63914D" target="_blank">https://www.cambridge.org/core/books/cambridge-handbook-of-cyber-behavior/37F175E89E440D7C47DABFE0CE63914D</a>
dc.identifier.other	CONVID_72830731
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/92731
dc.format.extent	600
dc.format.mimetype	application/pdf
dc.language.iso	eng
dc.publisher	Cambridge University Press
dc.relation.ispartof	The Cambridge Handbook of Cyber Behavior
dc.relation.uri	https://www.cambridge.org/core/books/cambridge-handbook-of-cyber-behavior/37F175E89E440D7C47DABFE0CE63914D
dc.rights	In Copyright
dc.title	Generation Z and Digital Marketing
dc.type	book part
dc.identifier.urn	URN:NBN:fi:jyu-202401121232
dc.contributor.laitos	Kauppakorkeakoulu	fi
dc.contributor.laitos	School of Business and Economics	en
dc.contributor.oppiaine	Digital marketing and Communication	fi
dc.contributor.oppiaine	Markkinointi	fi
dc.contributor.oppiaine	Digitaalinen liiketoiminta ja talous (painoala)	fi
dc.contributor.oppiaine	Digital marketing and Communication	en
dc.contributor.oppiaine	Marketing	en
dc.contributor.oppiaine	Digital Business and Economy (focus area)	en
dc.type.uri	http://purl.org/eprint/type/BookItem
dc.relation.isbn	978-1-107-16525-0
dc.type.coar	http://purl.org/coar/resource_type/c_3248
dc.description.reviewstatus	peerReviewed
dc.format.pagerange	Forthcoming
dc.type.version	acceptedVersion
dc.rights.copyright	© Cambridge University Press 2023
dc.rights.accesslevel	openAccess	fi
dc.type.publication	bookPart
dc.subject.yso	markkinointi
dc.subject.yso	z-sukupolvi
dc.subject.yso	digitaalinen markkinointi
dc.format.content	fulltext
jyx.subject.uri	http://www.yso.fi/onto/yso/p5878
jyx.subject.uri	http://www.yso.fi/onto/yso/p27344
jyx.subject.uri	http://www.yso.fi/onto/yso/p23942
dc.rights.url	http://rightsstatements.org/page/InC/1.0/?language=en
dc.type.okm	A3