Generation Z and Digital Marketing
Karjaluoto, Heikki, Niininen, Outi, Mäkitalo Anni. (2023). Generation Z and Digital Marketing. In Z. Yan (Ed.), The Cambridge Handbook of Cyber Behavior (pp. Forthcoming). Cambridge University Press. https://www.cambridge.org/core/books/cambridge-handbook-of-cyber-behavior/37F175E89E440D7C47DABFE0CE63914D
Date
2023Discipline
Digital marketing and CommunicationMarkkinointiDigitaalinen liiketoiminta ja talous (painoala)Digital marketing and CommunicationMarketingDigital Business and Economy (focus area)Copyright
© Cambridge University Press 2023
Publisher
Cambridge University PressParent publication ISBN
978-1-107-16525-0Is part of publication
The Cambridge Handbook of Cyber Behavior
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https://www.cambridge.org/core/books/cambridge-handbook-of-cyber-behavior/37F175E89E440D7C47DABFE0CE63914DPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/72830731
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- Kauppakorkeakoulu [1381]
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Except where otherwise noted, this item's license is described as In Copyright