Showing items with similar title or keywords.

• Examining the effects online targeting has on consumers' purchase decisions 

  Hiirsalmi, Sami (2020)

  Yritykset ja markkinoijat mittaavat markkinointitoimenpiteitänsä online- kanavissa päivittäin. Samanaikaisesti, toimiala on nuori ja empiiristä tutkimusta online-markkinoinnin vaikutuksista kuluttajien päätöksiin on vähän. ...

• Banks’ unfairness and the vulnerability of low-income unbanked consumers 

  Kamran, Sohail; Uusitalo, Outi (Taylor & Francis, 2019)

  This paper’s objective was to explore low-income unbanked consumers’ perceptions of bank fairness and the way these perceptions were linked to consumer experiences of vulnerability. Qualitative data were used to analyse ...

• Electronic banking in Finland : consumer beliefs, attitudes, intentions and behaviors 

  Karjaluoto, Heikki (University of Jyväskylä, 2002)

  This study focuses on developing a theoretical model with a practicaljustification within the field of electronic banking. We ground our discussion on the framework of consumer behavior and electronic banking by linking ...

• Identifying behavioral drivers and motivations for consumer engagement in LINE application : a thematic analysis 

  Aalto, Aleksi (2021)

  Tämän tutkimuksen tarkoituksena on tunnistaa Japanilaisen Z-sukupolven motivaatioita käyttää LINE applikaatiota yritystilien seuraamiseen ja interaktiivisuuteen niiden kanssa. Tämän lisäksi tutkittiin syitä miksi LINEä ...

• Incorporating digital self-services into integrated mental health care : a physician’s perspective 

  Taiminen, Heini; Saraniemi, Salla; Parkinson, Joy (Emerald Group, 2018)

  Purpose: This paper enhances current understanding of digital self-services (computerized Cognitive Behavioural Therapy (cCBT)) and how they could be better incorporated into integrated mental healthcare from the physician’s ...