Incorporating digital self-services into integrated mental health care : a physician’s perspective
Taiminen, H., Saraniemi, S., & Parkinson, J. (2018). Incorporating digital self-services into integrated mental health care : a physician’s perspective. European Journal of Marketing, 52 (11), 2234-2250. doi:10.1108/ejm-02-2017-0158
Published in
European Journal of MarketingDate
2018Copyright
© Emerald Publishing Limited 2018
Purpose: This paper enhances current understanding of digital self-services (computerized
Cognitive Behavioural Therapy (cCBT)) and how they could be better incorporated into
integrated mental healthcare from the physician’s perspective. Service marketing and
information systems literature are combined in the context of mental healthcare delivery.
Design/methodology/approach: An online survey of 412 Finnish physicians was undertaken
to understand physicians’ acceptance of cCBT. The study applies thematic analysis and
structural equation modelling to answer its research questions.
Findings: Adopting a service marketing perspective helps understand how digital self-services
can be incorporated in healthcare delivery. The findings suggest that value creation within this
context should be seen as an intertwined process where value co-creation and self-creation
should occur seamlessly at different stages. Furthermore, the usefulness of having a value
self-creation supervisor was identified. These value creation logic changes should be
understood and enabled in order to incorporate digital self-services into integrated mental
healthcare delivery.
Research limitations/implications: Because healthcare systems vary across countries,
strengthening understanding through exploring different contexts is crucial.
Practical implications: Assistance should be provided to physicians to enable better
understanding of the application and suitability of digital self-service as a treatment option
(such as cCBT) within their profession. Additionally, supportive facilitating conditions should
be created to incorporate them as part of integrated care chain.
Social implications: Digital self-services have the potential to serve goals beyond routine
activities in a healthcare setting.
Originality/Value: This study demonstrates the relevance of service theories within the
healthcare context and improves understanding of value creation in digital self-services. It
also offers a consistent depiction of the barriers to acceptance.
...


Publisher
Emerald GroupISSN Search the Publication Forum
0309-0566Keywords
Metadata
Show full item recordCollections
- Kauppakorkeakoulu [907]
License
Related items
Showing items with similar title or keywords.
-
Cognitive behavioural therapy interventions for insomnia among shift workers : RCT in an occupational health setting
Järnefelt, Heli; Härmä, Mikko; Sallinen, Mikael; Virkkala, Jussi; Paajanen, Teemu; Martimo, Kari-Pekka; Hublin, Christer (Springer, 2020)INTRODUCTION: The aim of the study was to compare the effectiveness of cognitive behavioural therapy interventions for insomnia (CBT-I) to that of a sleep hygiene intervention in a randomized controlled design among shift ... -
Reducing health inequalities trough digital options in mental health : A physician’s perspective
Taiminen, Heini; Saraniemi, Saila; Joffe, Grigori; Stenberg, Jan-Henry; Parkinson, Joy (Routledge, 2019)This paper explores the physicians’ perspective regarding the potential of computerised Cognitive Behavioural Therapies (cCBTs) to overcome inequalities in the context of mental health care provision. The main benefits ... -
Cognitive behavioural therapy and mindfulness for stress and burnout : a waiting list controlled pilot study comparing treatments for parents of children with chronic conditions
Anclair, Malin; Lappalainen, Raimo; Muotka, Joona; Hiltunen, Arto J. (Wiley-Blackwell Publishing Ltd.; Nordic College of Caring Science, 2018)Background Parents of children with chronic conditions often experience a crisis with serious mental health problems for themselves as a consequence. The healthcare focus is on the children; however, the parents often ... -
Value co-creation in health care : insights into the transformation from value creation to value co-creation through digitization
Rantala, Katja; Karjaluoto, Heikki (Association for Computing Machinery (ACM), 2016)This study explores the transformation of value creation into value co-creation and how the digitization of services plays a key role in this transformation within the health-care sector, which faces new challenges with ... -
Enabling transformative value creation through online weight loss services
Taiminen, Heini; Taiminen, Kimmo; Munnukka, Juha (Emerald, 2020)Purpose – This study aims to understand how online weight loss services could help customers achieve a durable change. The particular focus is on exploring the roles of value co-creation and well-being outcomes in reinforcing ...