Electronic banking in Finland : consumer beliefs, attitudes, intentions and behaviors
Julkaistu sarjassaJyväskylä studies in business and economics
This study focuses on developing a theoretical model with a practicaljustification within the field of electronic banking. We ground our discussion on the framework of consumer behavior and electronic banking by linking attitude research and electronic business research. Thus, the purpose of this dissertation is to determine those factors that influence the formation of consumer attitude toward electronic banking. Another important aspect of this study is to develop more insights into how attitude toward technology in general impacts on consumer behavior in an IT-environment.
JulkaisijaUniversity of Jyväskylä
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