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Now showing items 121-130 of 1279
Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences
(Lexington Books, 2018)
Brand love and positive word of mouth : the moderating effects of experience and price
(Emerald Group Publishing Limited, 2016)
Purpose
This study aims to test and extend Carroll and Ahuvia’s (2006) model on the antecedents and outcomes of brand love by examining the moderating effects of experience and price on the relationship between brand love ...
Brexit : Public Relations Campaign with Integrated Social Media Changed Political World
(Routledge, 2023)
Both the 2016 US election of President Trump and the outcome of the 2016 United Kingdom European Union Membership Referendum, in favour of the Vote Leave campaign, are frequently given as examples to illustrate the power ...
Bricolage in the marketing efforts of a social enterprise
(Emerald Group Publishing Limited, 2016)
Purpose
The paper aims to understand how resource constraints are addressed in the development of a marketing strategy by a social enterprise.
Design/methodology/approach
The authors have used an in-depth case study ...
Bubbles in China
(Elsevier, 2010)
This study examines rational bubbles in Chinese stock markets and China-related share indices in Hong
Kong. A duration dependence test is employed for both monthly and weekly abnormal market returns of the
Shanghai and ...
Building Interpersonal Trust in Business Networks : Enablers and Roadblocks
(Aalborg University Press, 2016)
Purpose: This study examines how interpersonal trust forms in business networks and anchors relationships. Trust
can be seen as a required factor and enabler for co-creation that is needed when business models are created. ...
Building Resilient Smart Cities for Sustainable Urban Tourism in Africa Post-COVID-19 Pandemic
(Springer, 2022)
This paper contributes to the knowledge by examining the role of smart tourism technologies in destination resilience amidst the COVID-19 pandemic. Considering tourism in the COVID-19 crisis as an emerging stream of research, ...
Building up an ecologically sustainable and socially desirable post-COVID-19 future
(Springer, 2021)
COVID-19 crisis has emphasized how poorly prepared humanity is to cope with global disasters. However, this crisis also offers a unique opportunity to move towards a more sustainable and equitable future. Here, we identify ...
BUSINESS ECOSYSTEM UNDER CONSTRUCTION
(University of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi University, 2012)
In recent years, we have seen the rise in interest on new service concepts that would take the advantage of capabilities of ecosystems instead that of single companies. In this paper we describe the initial steps on a new ...
Business in society or business and society: the construction of business–society relations in responsibility reports from a critical discursive perspective
(Wiley-Blackwell, 2013)
In this article, we analyse the discursive construction of business–society relations in Finnish businesses’ social and environmental responsibility reports. Drawing on critical discourse analysis, we examine how these ...