Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences
Luoma-aho, V., Virolainen, M., Lievonen, M., & Halff, G. (2018). Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences. In A. V. Laskin (Ed.), Social, Mobile, and Emerging Media around the World : Communication Case Studies (pp. 57-68). Lexington Books.
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2018Copyright
© Lexington Books, 2018
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Lexington BooksParent publication ISBN
978-1-4985-7350-4Is part of publication
Social, Mobile, and Emerging Media around the World : Communication Case StudiesKeywords
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https://rowman.com/ISBN/9781498573504/Social-Mobile-and-Emerging-Media-around-the-World-Communication-Case-StudiesMetadata
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