Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences
Luoma-aho, V., Virolainen, M., Lievonen, M., & Halff, G. (2018). Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences. In A. V. Laskin (Ed.), Social, Mobile, and Emerging Media around the World : Communication Case Studies (pp. 57-68). Lexington Books.
Date
2018Discipline
Basic or discovery scholarshipViestinnän johtaminenBasic or discovery scholarshipCorporate CommunicationCopyright
© Lexington Books, 2018
Publisher
Lexington BooksParent publication ISBN
978-1-4985-7350-4Is part of publication
Social, Mobile, and Emerging Media around the World : Communication Case StudiesKeywords
Original source
https://rowman.com/ISBN/9781498573504/Social-Mobile-and-Emerging-Media-around-the-World-Communication-Case-StudiesPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/28199316
Metadata
Show full item recordCollections
- Kauppakorkeakoulu [1159]
License
Except where otherwise noted, this item's license is described as In Copyright