Business Ecosystem Under Construction
Heikkilä, M., & Kuivaniemi, L. (2012). BUSINESS ECOSYSTEM UNDER CONSTRUCTION. In M. Hakanen, M. Seppä, & K. Mäkinen (Eds.), Proceedings of EBRF 2011. Finland: University of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi University.
Published in
Proceedings of EBRF; ISSN 1797-1918Date
2012Discipline
Elektroninen liiketoimintaIn recent years, we have seen the rise in interest on new service concepts that would take the advantage of capabilities of ecosystems instead that of single companies. In this paper we describe the initial steps on a new business initiative and how the ecosystem starts developing around the core. We use action research approach in one case of building joint service, sports receipt, for health exercise and wellbeing markets. The research paper concludes with an ecosystem mode
Publisher
University of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi UniversityIs part of publication
Proceedings of EBRF 2011. Edited by M. Hakanen, M. Seppä, & K. Mäkinen. Finland: University of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi University. ISBN 978-951-42-9865-3Keywords
Original source
http://herkules.oulu.fi/isbn9789514298653/isbn9789514298653.pdfMetadata
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