Business Ecosystem Under Construction
Heikkilä, M., & Kuivaniemi, L. (2012). BUSINESS ECOSYSTEM UNDER CONSTRUCTION. In M. Hakanen, M. Seppä, & K. Mäkinen (Eds.), Proceedings of EBRF 2011. Finland: University of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi University.
Published inProceedings of EBRF; ISSN 1797-1918
In recent years, we have seen the rise in interest on new service concepts that would take the advantage of capabilities of ecosystems instead that of single companies. In this paper we describe the initial steps on a new business initiative and how the ecosystem starts developing around the core. We use action research approach in one case of building joint service, sports receipt, for health exercise and wellbeing markets. The research paper concludes with an ecosystem mode
PublisherUniversity of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi University
Is part of publicationProceedings of EBRF 2011. Edited by M. Hakanen, M. Seppä, & K. Mäkinen. Finland: University of Jyväskylä, Tampere University of Technology, University of Tampere, Aalto University, Lappeenranta University of Technology, University of Oulu, Abo Akademi University. ISBN 978-951-42-9865-3
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Ecosystem Under Construction: An Action Research Study on Entrepreneurship in a Business Ecosystem Heikkilä, Marikka; Kuivaniemi, Leni (Carleton University, 2012)In recent years, we have seen increasing interest in new service concepts that take advantage of the capabilities of business ecosystems instead of single companies. In this article, we describe how a business ecosystem ...
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