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dc.contributor.authorHolkkola, Matilda
dc.contributor.authorNyrhinen, Jussi
dc.contributor.authorMakkonen, Markus
dc.contributor.authorFrank, Lauri
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorWilska, Terhi-Anna
dc.date.accessioned2024-03-26T08:33:33Z
dc.date.available2024-03-26T08:33:33Z
dc.date.issued2023
dc.identifier.citationHolkkola, M., Nyrhinen, J., Makkonen, M., Frank, L., Karjaluoto, H., & Wilska, T.-A. (2023). Showrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention. In <i>MCIS 2023 : Proceedings of the 15th Mediterranean Conference on Information Systems</i> (Article 6). Association for Information Systems. <a href="https://aisel.aisnet.org/mcis2023/6/" target="_blank">https://aisel.aisnet.org/mcis2023/6/</a>
dc.identifier.otherCONVID_197583052
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/94083
dc.description.abstractThis study investigates how consumers’ omnichannel self-efficacy and showrooming behavior affect the perceived channel integration of a retailer and how perceived channel integration affects consumers’ revisit intention. In this study, showrooming behavior includes consumers first engaging with products in brick-and-mortar (B&M) stores and then searching for additional information for potential purchases online on the same or a competitive retailer’s online channels. Because competitive showrooming is common, B&M retailers have an interest in integrating their channels to offer a seamless shopping experience for showroomers to attract and retain possible customers. We hypothesize that omnichannel self-efficacy positively influences consumers’ showrooming behavior and the perceived channel integration of offline and online channels. We also hypothesize that showrooming behavior positively affects perceived channel integration and, ultimately, perceived channel integration positively affects consumers’ revisit intention. The survey data consists of 1,028 Finnish omnichannel consumers. We used partial least squares structural equation modeling to test our hypotheses, which were all supported. As a novel finding, omnichannel self-efficacy and showrooming behavior are found as antecedents of perceived channel integration. The practical implications are that B&M retailers with an omnichannel-skilled customer base should link their online channels in their B&M stores to reduce competitive showrooming.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherAssociation for Information Systems
dc.relation.ispartofMCIS 2023 : Proceedings of the 15th Mediterranean Conference on Information Systems
dc.relation.urihttps://aisel.aisnet.org/mcis2023/6/
dc.rightsIn Copyright
dc.subject.otheromnichannel
dc.subject.othercross-channel
dc.subject.othershowrooming
dc.subject.otheromnichannel self-efficacy
dc.subject.othermultichannel self-efficacy
dc.subject.otherchannel integration
dc.subject.otherrevisit intention
dc.subject.otherloyalty
dc.subject.otherbrick-and-mortar store
dc.subject.otherresearch shopping.
dc.titleShowrooming Behavior, Omnichannel Self-Efficacy, and Perceived Channel Integration as Antecedents of Revisit Intention
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202403262627
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosYhteiskuntatieteiden ja filosofian laitosfi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosDepartment of Social Sciences and Philosophyen
dc.contributor.oppiaineSosiologiafi
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesfi
dc.contributor.oppiaineResurssiviisausyhteisöfi
dc.contributor.oppiaineHyvinvoinnin tutkimuksen yhteisöfi
dc.contributor.oppiaineTietojärjestelmätiedefi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineSosiologyen
dc.contributor.oppiaineValue Creation for Cyber-Physical Systems and Servicesen
dc.contributor.oppiaineSchool of Resource Wisdomen
dc.contributor.oppiaineSchool of Wellbeingen
dc.contributor.oppiaineInformation Systems Scienceen
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineMarketingen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbnXXX
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.type.versionpublishedVersion
dc.rights.copyright© Association for Information Systems
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceMediterranean Conference on Information Systems
dc.relation.grantnumber206/31/2020
dc.subject.ysoverkkokauppa
dc.subject.ysoasiakasuskollisuus
dc.subject.ysoasiakaskokemus
dc.subject.ysovähittäiskauppa
dc.subject.ysokivijalkaliikkeet
dc.subject.ysomonikanavaisuus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p7218
jyx.subject.urihttp://www.yso.fi/onto/yso/p24882
jyx.subject.urihttp://www.yso.fi/onto/yso/p14002
jyx.subject.urihttp://www.yso.fi/onto/yso/p27334
jyx.subject.urihttp://www.yso.fi/onto/yso/p23342
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.funderBusiness Finlanden
dc.relation.funderBusiness Finlandfi
jyx.fundingprogramOthers, Business Finlanden
jyx.fundingprogramMuut, Business Finlandfi
dc.type.okmA4


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