Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
Paananen, T., Holkkola, M., Makkonen, M., Frank, L., & Kemppainen, T. (2023). Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study. In A. Pucihar, M. Kljajić Borštnar, R. Bons, G. Ongena, M. Heikkilä, & D. Vidmar (Eds.), 36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of Instability (pp. 171-188). University of Maribor. https://doi.org/10.18690/um.fov.4.2023.11
Toimittajat
Päivämäärä
2023Oppiaine
MarkkinointiKestävä liiketoiminta ja talous (painoala)Value Creation for Cyber-Physical Systems and ServicesHyvinvoinnin tutkimuksen yhteisöTietojärjestelmätiedeSustainable BusinessMarketingSustainable Business and Economy (focus area)Value Creation for Cyber-Physical Systems and ServicesSchool of WellbeingInformation Systems ScienceSustainable BusinessTekijänoikeudet
© University of Maribor, University Press
The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike toward QR codes. The company-related barriers included unnoticeable QR codes in the B&M store, service personnel in the B&M store, and QR code-related technical problems.
Julkaisija
University of MariborEmojulkaisun ISBN
978-961-286-751-5Konferenssi
Bled eConferenceKuuluu julkaisuun
36th Bled eConference : Digital Economy and Society : The Balancing Act for Digital Innovation in Times of InstabilityAsiasanat
Alkuperäislähde
https://press.um.si/index.php/ump/catalog/book/786Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/183934822
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Informaatioteknologian tiedekunta [2295]
- Kauppakorkeakoulu [1367]
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Rahoitusohjelmat(t)
Muut, Business FinlandLisenssi
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