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dc.contributor.authorTuominen, Jesse
dc.contributor.authorRantala, Eero
dc.contributor.authorReinikainen, Hanna
dc.contributor.authorWilska, Terhi-Anna
dc.date.accessioned2024-01-30T07:09:32Z
dc.date.available2024-01-30T07:09:32Z
dc.date.issued2023
dc.identifier.citationTuominen, J., Rantala, E., Reinikainen, H., & Wilska, T.-A. (2023). Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people. <i>The Journal of Social Media in Society</i>, <i>12</i>(1), 21-48. <a href="https://thejsms.org/index.php/JSMS/article/view/1107" target="_blank">https://thejsms.org/index.php/JSMS/article/view/1107</a>
dc.identifier.otherCONVID_202117427
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/93108
dc.description.abstractThis paper investigates how following social media influencers is associated with Finnish adolescents’ materialistic attitudes and purchase intentions. Although the interlinkages between social media, materialism, and purchase intentions have been presented in previous studies, little is known about how following social media influencers is connected to their followers’ materialistic values and purchase intentions. Cultivation theory and consumer socialization theory were applied to understand the cultivation process in young people’s materialism and the antecedents of their purchase intentions. Finnish participants (n = 800), aged 15-19 were interviewed by phone. The sample was based on a nationally representative sample by age (by one year), gender, and area of residence. Regression analysis was used as our statistical model. Frequent following of Instagram, Snapchat, and TikTok influencers was positively related to materialism. Active followers of YouTubers had higher purchase intentions, but they were no more materialistic than their peers. This is one of the earliest studies, which has underlined the role of different influencers as disseminators of materialistic values, and measured the influence capability of an individual influencer on the followers’ purchase intentions.en
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherTarleton State University-Fort Worth
dc.relation.ispartofseriesThe Journal of Social Media in Society
dc.relation.urihttps://thejsms.org/index.php/JSMS/article/view/1107
dc.rightsCC BY 3.0
dc.subject.othermaterialism
dc.subject.otherpurchase intention
dc.subject.othersocial media influencer
dc.subject.otheradolescents
dc.subject.otherconsumer socialization
dc.titleModern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people
dc.typearticle
dc.identifier.urnURN:NBN:fi:jyu-202401301613
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosYhteiskuntatieteiden ja filosofian laitosfi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.laitosDepartment of Social Sciences and Philosophyen
dc.contributor.oppiaineViestinnän johtaminenfi
dc.contributor.oppiaineSosiologiafi
dc.contributor.oppiaineResurssiviisausyhteisöfi
dc.contributor.oppiaineCorporate Communicationen
dc.contributor.oppiaineSosiologyen
dc.contributor.oppiaineSchool of Resource Wisdomen
dc.type.urihttp://purl.org/eprint/type/JournalArticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.description.reviewstatuspeerReviewed
dc.format.pagerange21-48
dc.relation.issn2328-3599
dc.relation.numberinseries1
dc.relation.volume12
dc.type.versionpublishedVersion
dc.rights.copyright© Authors 2023
dc.rights.accesslevelopenAccessfi
dc.relation.grantnumber320370
dc.subject.ysonuoret
dc.subject.ysomaterialismi
dc.subject.ysoostokäyttäytyminen
dc.subject.ysosomevaikuttajat
dc.subject.ysovaikuttajamarkkinointi
dc.subject.ysokuluttajuus
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysokulutussosiologia
dc.subject.ysososiaalinen media
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p11617
jyx.subject.urihttp://www.yso.fi/onto/yso/p1436
jyx.subject.urihttp://www.yso.fi/onto/yso/p8573
jyx.subject.urihttp://www.yso.fi/onto/yso/p39307
jyx.subject.urihttp://www.yso.fi/onto/yso/p39096
jyx.subject.urihttp://www.yso.fi/onto/yso/p25044
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p22688
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
dc.rights.urlhttps://creativecommons.org/licenses/by/3.0/
dc.relation.funderResearch Council of Finlanden
dc.relation.funderSuomen Akatemiafi
jyx.fundingprogramAcademy Programme, AoFen
jyx.fundingprogramAkatemiaohjelma, SAfi
jyx.fundinginformationThis work was financially supported by The Academy of Finland [Grant number 320370]. The funding source had no contribution to the writing process of this article.
dc.type.okmA1


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