Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people
Tuominen, J., Rantala, E., Reinikainen, H., & Wilska, T.-A. (2023). Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people. The Journal of Social Media in Society, 12(1), 21-48. https://thejsms.org/index.php/JSMS/article/view/1107
Julkaistu sarjassa
The Journal of Social Media in SocietyPäivämäärä
2023Oppiaine
Viestinnän johtaminenSosiologiaResurssiviisausyhteisöCorporate CommunicationSosiologySchool of Resource WisdomTekijänoikeudet
© Authors 2023
This paper investigates how following social media influencers is associated with Finnish adolescents’ materialistic attitudes and purchase intentions. Although the interlinkages between social media, materialism, and purchase intentions have been presented in previous studies, little is known about how following social media influencers is connected to their followers’ materialistic values and purchase intentions. Cultivation theory and consumer socialization theory were applied to understand the cultivation process in young people’s materialism and the antecedents of their purchase intentions. Finnish participants (n = 800), aged 15-19 were interviewed by phone. The sample was based on a nationally representative sample by age (by one year), gender, and area of residence. Regression analysis was used as our statistical model. Frequent following of Instagram, Snapchat, and TikTok influencers was positively related to materialism. Active followers of YouTubers had higher purchase intentions, but they were no more materialistic than their peers. This is one of the earliest studies, which has underlined the role of different influencers as disseminators of materialistic values, and measured the influence capability of an individual influencer on the followers’ purchase intentions.
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Julkaisija
Tarleton State University-Fort WorthISSN Hae Julkaisufoorumista
2328-3599Asiasanat
Alkuperäislähde
https://thejsms.org/index.php/JSMS/article/view/1107Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/202117427
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Näytä kaikki kuvailutiedotKokoelmat
Rahoittaja(t)
Suomen AkatemiaRahoitusohjelmat(t)
Akatemiaohjelma, SALisätietoja rahoituksesta
This work was financially supported by The Academy of Finland [Grant number 320370]. The funding source had no contribution to the writing process of this article.Lisenssi
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