Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology
Bhutto, M. H., Shaikh, A. A., & Sharma, R. (2021). Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology. In ICEB 2021 : Proceedings of the 21th International Conference on Electronic Business (Article 4). International Consortium for Electronic Business. Proceedings of the International Conference on Electronic Business. https://aisel.aisnet.org/iceb2021/4/
DisciplineMarkkinointiDigital marketing and CommunicationDigitaalinen liiketoiminta ja talous (painoala)Basic or discovery scholarshipMarketingDigital marketing and CommunicationDigital Business and Economy (focus area)Basic or discovery scholarship
© 2021 International Consortium for Electronic Business
This study conducted an in-depth analysis of the factors affecting consumers’ intention to purchase and willingness to pay more for an electric vehicle (EV) in the developing-country context, extending the theory of planned behavior with two new variables: environmental concern and willingness to pay (WTP) a premium. Survey data were collected from 358 responses and were analyzed using partial least squares structural equation modeling. Multi-group analysis was conducted, and the moderating role of gender was examined. The findings showed the significant effects of the theory-of-planned-behavior variables and environmental concern on EV technology purchase intention. The present study provides theoretical contributions and policy guidelines concerning high (vs. low)-sensitivity consumer attitudes toward EV technology that marketers and automobile manufacturers can make use of when designing and strategizing their pricing strategies.
PublisherInternational Consortium for Electronic Business
ConferenceInternational Conference on Electronic Business
Is part of publicationICEB 2021 : Proceedings of the 21th International Conference on Electronic Business
Publication in research information system
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