Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology
Bhutto, M. H., Shaikh, A. A., & Sharma, R. (2021). Factors Affecting the Consumers’ Purchase Intention and Willingness-to-Pay More for Electric-Vehicle Technology. In ICEB 2021 : Proceedings of the 21th International Conference on Electronic Business (Article 4). International Consortium for Electronic Business. Proceedings of the International Conference on Electronic Business. https://aisel.aisnet.org/iceb2021/4/
Julkaistu sarjassa
Proceedings of the International Conference on Electronic BusinessPäivämäärä
2021Oppiaine
MarkkinointiDigital marketing and CommunicationDigitaalinen liiketoiminta ja talous (painoala)Basic or discovery scholarshipMarketingDigital marketing and CommunicationDigital Business and Economy (focus area)Basic or discovery scholarshipTekijänoikeudet
© 2021 International Consortium for Electronic Business
This study conducted an in-depth analysis of the factors affecting consumers’ intention to purchase and willingness to pay more for an electric vehicle (EV) in the developing-country context, extending the theory of planned behavior with two new variables: environmental concern and willingness to pay (WTP) a premium. Survey data were collected from 358 responses and were analyzed using partial least squares structural equation modeling. Multi-group analysis was conducted, and the moderating role of gender was examined. The findings showed the significant effects of the theory-of-planned-behavior variables and environmental concern on EV technology purchase intention. The present study provides theoretical contributions and policy guidelines concerning high (vs. low)-sensitivity consumer attitudes toward EV technology that marketers and automobile manufacturers can make use of when designing and strategizing their pricing strategies.
Julkaisija
International Consortium for Electronic BusinessKonferenssi
International Conference on Electronic BusinessKuuluu julkaisuun
ICEB 2021 : Proceedings of the 21th International Conference on Electronic BusinessISSN Hae Julkaisufoorumista
1683-0040Asiasanat
Alkuperäislähde
https://aisel.aisnet.org/iceb2021/4/Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/101602089
Metadata
Näytä kaikki kuvailutiedotKokoelmat
- Kauppakorkeakoulu [1364]
Lisenssi
Samankaltainen aineisto
Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.
-
Predicting consumer purchase intention toward hybrid vehicles : testing the moderating role of price sensitivity
Bhutto, Maqsood Hussain; Tariq, Beenish; Azhar, Sarwar; Ahmed, Khalid; Khuwaja, Faiz Muhammad; Han, Heesup (Emerald, 2022)Purpose Today, global warming is one of the most acute challenges in the world, prominently caused by greenhouse gases. The introduction of hybrid-vehicles (HVs) is thus, one of the industrial initiatives to tackle this ... -
Climate resilient pathway for developing nations : case study of electric vehicle market in Nepal
Pandey, Abarta (2019)The IPCC Special report emphasized the climate crisis we are heading towards exceeding the 1.5-degree limit at the current path. All the emerging reports suggest that we are not doing enough to transform our economy and ... -
Online impulse purchases versus planned purchases and the role of visual attributes
D’Souza, Clare; Wong, Winnie; El Haber, Nicole; Brouwer, Anne Renée; Niininen, Outi (Taylor & Francis, 2024)Given the rapid growth of online buying, there seems to be a significant gap in understanding how consumers derive satisfaction from their past online fashion purchases, particularly in the absence of tactile experiences, ... -
Voluntary carbon offsets in the aviation industry : how environmental knowledge affects travellers willingness to pay : a systematic review
Cordes, Hannes (2020)Although the amount of emission per passenger seat kilometer in the aviation industry is constantly decreasing through technological advancements and improved operations, the industry cannot negate its vast increase in ... -
Modern-day socialization agents : The connection between social media influencers, materialism, and purchase intentions of Finnish young people
Tuominen, Jesse; Rantala, Eero; Reinikainen, Hanna; Wilska, Terhi-Anna (Tarleton State University-Fort Worth, 2023)This paper investigates how following social media influencers is associated with Finnish adolescents’ materialistic attitudes and purchase intentions. Although the interlinkages between social media, materialism, and ...
Ellei toisin mainittu, julkisesti saatavilla olevia JYX-metatietoja (poislukien tiivistelmät) saa vapaasti uudelleenkäyttää CC0-lisenssillä.