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dc.contributor.authorKrasila, Henriikka
dc.contributor.authorKarjaluoto, Heikki
dc.contributor.authorMunnukka, Juha
dc.contributor.editorThrassou, Alkis
dc.contributor.editorVrontis, Demetris
dc.contributor.editorEfthymiou, Leonidas
dc.contributor.editorWeber, Yaakov
dc.contributor.editorShams, S. M. Riad
dc.contributor.editorTsoukatos, Evangelos
dc.date.accessioned2023-02-27T07:50:47Z
dc.date.available2023-02-27T07:50:47Z
dc.date.issued2022
dc.identifier.citationKrasila, H., Karjaluoto, H., & Munnukka, J. (2022). The Influence of Facebook Discussions on Purchase Intention and Word of Mouth. In A. Thrassou, D. Vrontis, L. Efthymiou, Y. Weber, S. M. R. Shams, & E. Tsoukatos (Eds.), <i>Business Advancement through Technology Volume I : Markets and Marketing in Transition</i> (pp. 137-157). Palgrave Macmillan. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. <a href="https://doi.org/10.1007/978-3-031-07769-2_7" target="_blank">https://doi.org/10.1007/978-3-031-07769-2_7</a>
dc.identifier.otherCONVID_164405192
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/85648
dc.description.abstractThis chapter examines the influence of online consumer discussions on Facebook on purchase intention and word of mouth (WOM). Specifically, it attempts to determine whether Facebook discussions are perceived as credible and how these discussions are linked with behavioural intentions. The first part of this chapter presents a research model linking seven constructs. In the second part, we tested the research model and hypotheses with a sample of 151 consumers from one Facebook group for children’s shoe recommendations. Of the seven hypotheses tested, we found support for six. This chapter concludes by discussing the contributions of the study to both theory and practice, outlining the main limitations and suggesting future study areas.en
dc.format.extent275
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherPalgrave Macmillan
dc.relation.ispartofBusiness Advancement through Technology Volume I : Markets and Marketing in Transition
dc.relation.ispartofseriesPalgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
dc.rightsIn Copyright
dc.titleThe Influence of Facebook Discussions on Purchase Intention and Word of Mouth
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-202302271910
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineDigital marketing and Communicationfi
dc.contributor.oppiaineDigitaalinen liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineDigital marketing and Communicationen
dc.contributor.oppiaineDigital Business and Economy (focus area)en
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.relation.isbn978-3-031-07768-5
dc.type.coarhttp://purl.org/coar/resource_type/c_3248
dc.description.reviewstatuspeerReviewed
dc.format.pagerange137-157
dc.relation.issn2523-8167
dc.type.versionacceptedVersion
dc.rights.copyright© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022, corrected publication 2023
dc.rights.accesslevelopenAccessfi
dc.subject.ysokuluttajat
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysoverkkokeskustelu
dc.subject.ysososiaalinen media
dc.subject.ysoFacebook
dc.subject.ysoostopäätökset
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p1397
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p21841
jyx.subject.urihttp://www.yso.fi/onto/yso/p20774
jyx.subject.urihttp://www.yso.fi/onto/yso/p21063
jyx.subject.urihttp://www.yso.fi/onto/yso/p28108
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi10.1007/978-3-031-07769-2_7
dc.type.okmA3


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