The Influence of Facebook Discussions on Purchase Intention and Word of Mouth

Krasila, Henriikka; Karjaluoto, Heikki; Munnukka, Juha

doi:10.1007/978-3-031-07769-2_7

dc.contributor.author	Krasila, Henriikka
dc.contributor.author	Karjaluoto, Heikki
dc.contributor.author	Munnukka, Juha
dc.contributor.editor	Thrassou, Alkis
dc.contributor.editor	Vrontis, Demetris
dc.contributor.editor	Efthymiou, Leonidas
dc.contributor.editor	Weber, Yaakov
dc.contributor.editor	Shams, S. M. Riad
dc.contributor.editor	Tsoukatos, Evangelos
dc.date.accessioned	2023-02-27T07:50:47Z
dc.date.available	2023-02-27T07:50:47Z
dc.date.issued	2022
dc.identifier.citation	Krasila, H., Karjaluoto, H., & Munnukka, J. (2022). The Influence of Facebook Discussions on Purchase Intention and Word of Mouth. In A. Thrassou, D. Vrontis, L. Efthymiou, Y. Weber, S. M. R. Shams, & E. Tsoukatos (Eds.), <i>Business Advancement through Technology Volume I : Markets and Marketing in Transition</i> (pp. 137-157). Palgrave Macmillan. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. <a href="https://doi.org/10.1007/978-3-031-07769-2_7" target="_blank">https://doi.org/10.1007/978-3-031-07769-2_7</a>
dc.identifier.other	CONVID_164405192
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/85648
dc.description.abstract	This chapter examines the influence of online consumer discussions on Facebook on purchase intention and word of mouth (WOM). Specifically, it attempts to determine whether Facebook discussions are perceived as credible and how these discussions are linked with behavioural intentions. The first part of this chapter presents a research model linking seven constructs. In the second part, we tested the research model and hypotheses with a sample of 151 consumers from one Facebook group for children’s shoe recommendations. Of the seven hypotheses tested, we found support for six. This chapter concludes by discussing the contributions of the study to both theory and practice, outlining the main limitations and suggesting future study areas.	en
dc.format.extent	275
dc.format.mimetype	application/pdf
dc.language.iso	eng
dc.publisher	Palgrave Macmillan
dc.relation.ispartof	Business Advancement through Technology Volume I : Markets and Marketing in Transition
dc.relation.ispartofseries	Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
dc.rights	In Copyright
dc.title	The Influence of Facebook Discussions on Purchase Intention and Word of Mouth
dc.type	bookPart
dc.identifier.urn	URN:NBN:fi:jyu-202302271910
dc.contributor.laitos	Kauppakorkeakoulu	fi
dc.contributor.laitos	School of Business and Economics	en
dc.contributor.oppiaine	Markkinointi	fi
dc.contributor.oppiaine	Digital marketing and Communication	fi
dc.contributor.oppiaine	Digitaalinen liiketoiminta ja talous (painoala)	fi
dc.contributor.oppiaine	Basic or discovery scholarship	fi
dc.contributor.oppiaine	Marketing	en
dc.contributor.oppiaine	Digital marketing and Communication	en
dc.contributor.oppiaine	Digital Business and Economy (focus area)	en
dc.contributor.oppiaine	Basic or discovery scholarship	en
dc.type.uri	http://purl.org/eprint/type/BookItem
dc.relation.isbn	978-3-031-07768-5
dc.type.coar	http://purl.org/coar/resource_type/c_3248
dc.description.reviewstatus	peerReviewed
dc.format.pagerange	137-157
dc.relation.issn	2523-8167
dc.type.version	acceptedVersion
dc.rights.copyright	© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2022, corrected publication 2023
dc.rights.accesslevel	openAccess	fi
dc.subject.yso	kuluttajat
dc.subject.yso	kuluttajakäyttäytyminen
dc.subject.yso	verkkokeskustelu
dc.subject.yso	sosiaalinen media
dc.subject.yso	Facebook
dc.subject.yso	ostopäätökset
dc.format.content	fulltext
jyx.subject.uri	http://www.yso.fi/onto/yso/p1397
jyx.subject.uri	http://www.yso.fi/onto/yso/p8576
jyx.subject.uri	http://www.yso.fi/onto/yso/p21841
jyx.subject.uri	http://www.yso.fi/onto/yso/p20774
jyx.subject.uri	http://www.yso.fi/onto/yso/p21063
jyx.subject.uri	http://www.yso.fi/onto/yso/p28108
dc.rights.url	http://rightsstatements.org/page/InC/1.0/?language=en
dc.relation.doi	10.1007/978-3-031-07769-2_7
dc.type.okm	A3

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