Showing items with similar title or keywords.

• The impact of user-generated online reviews on pre-travel planning and accommodation selection processes of Finnish millennial consumers 

  Lallukka, Tuuli (2021)

  Käyttäjien luoman sisällön merkitys on kasvanut etenkin matkailun yhteydessä, koska digitalisaation myötä Internetin ja sosiaalisen median käyttö on tullut osaksi jokapäiväistä elämää. Erityisesti käyttäjien luomista ...

• Consumer Emotions and E-commerce : A Literature Review 

  Lievonen, Matias (University of Maribor Press, 2017)

  The purpose of this paper is to take a look at the current state of the research related to consumer emotions in the context of electronic commerce (e-commerce). As the popularity of online shopping is constantly growing, ...

• Student-generated instructional videos facilitate learning through positive emotions 

  Pirhonen, Juhani; Rasi, Päivi (Society of Biology, 2017)

  The central focus of this study is a learning method in which university students produce instructional videos about the content matter as part of their learning process, combined with other learning assignments. The ...

• Consumer adoption of mobile technologies: a literature review 

  Sanakulov, Nodir; Karjaluoto, Heikki (Inderscience Publishers, 2015)

  Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption ...

• Differences in consumer perspectives how sustainable food consumption is perceived and signalled in the prevailing consumer culture : among Generation Y 

  Happonen, Ville (2016)

  This thesis investigates Generation Y sustainable food consumers in the prevailing consumer culture and their differences in signalling and perceiving sustainability. The reasons why they engaged to a sustainable diet and ...