Consumer Emotions and E-commerce : A Literature Review
Lievonen, M. (2017). Consumer Emotions and E-commerce : A Literature Review. In A. Pucihar, M. K. Borštnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives (pp. 385-402). University of Maribor Press. Bled eConference. https://doi.org/10.18690/978-961-286-043-1
Published in
Bled eConferenceDate
2017Discipline
Basic or discovery scholarshipViestinnän johtaminenBasic or discovery scholarshipCorporate CommunicationCopyright
© 2017 University of Maribor Press.
The purpose of this paper is to take a look at the current state of
the research related to consumer emotions in the context of electronic
commerce (e-commerce). As the popularity of online shopping is
constantly growing, the author performed an integrative literature review
of 66 journal articles on e-emotions (consumer emotions visible in an
online environment) and classified the articles into four groups. According
to the analysis of the groups, consumer emotions are present at various
points of the e-commerce relationship from pre-purchase intentions to postconsumption
behavior. Based on this literature review, directions for future
research in e-emotions are also introduced.
Publisher
University of Maribor PressParent publication ISBN
978-961-286-043-1Conference
Is part of publication
Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our LivesPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/27179618
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