Consumer Emotions and E-commerce : A Literature Review
Lievonen, M. (2017). Consumer Emotions and E-commerce : A Literature Review. In A. Pucihar, M. K. Borštnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives (pp. 385-402). Maribor: University of Maribor Press. doi:10.18690/978-961-286-043-1
Published inBled eConference;
© 2017 University of Maribor Press.
The purpose of this paper is to take a look at the current state of the research related to consumer emotions in the context of electronic commerce (e-commerce). As the popularity of online shopping is constantly growing, the author performed an integrative literature review of 66 journal articles on e-emotions (consumer emotions visible in an online environment) and classified the articles into four groups. According to the analysis of the groups, consumer emotions are present at various points of the e-commerce relationship from pre-purchase intentions to postconsumption behavior. Based on this literature review, directions for future research in e-emotions are also introduced.
PublisherUniversity of Maribor Press
Is part of publicationBled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives, ISBN 978-961-286-043-1
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