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Consumer Emotions and E-commerce : A Literature Review

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Lievonen, M. (2017). Consumer Emotions and E-commerce : A Literature Review. In A. Pucihar, M. K. Borštnar, C. Kittl, P. Ravesteijn, R. Clarke, & R. Bons (Eds.), Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives (pp. 385-402). University of Maribor Press. Bled eConference. https://doi.org/10.18690/978-961-286-043-1
Published in
Bled eConference
Authors
Lievonen, Matias
Editors
Pucihar, Andreja |
Borštnar, Mirjana Kljajić |
Kittl, Christian |
Ravesteijn, Pascal |
Clarke, Roger |
Bons, Roger
Date
2017
Discipline
Basic or discovery scholarshipViestinnän johtaminenBasic or discovery scholarshipCorporate Communication
Copyright
© 2017 University of Maribor Press.

 
The purpose of this paper is to take a look at the current state of the research related to consumer emotions in the context of electronic commerce (e-commerce). As the popularity of online shopping is constantly growing, the author performed an integrative literature review of 66 journal articles on e-emotions (consumer emotions visible in an online environment) and classified the articles into four groups. According to the analysis of the groups, consumer emotions are present at various points of the e-commerce relationship from pre-purchase intentions to postconsumption behavior. Based on this literature review, directions for future research in e-emotions are also introduced.
Publisher
University of Maribor Press
Parent publication ISBN
978-961-286-043-1
Conference
Is part of publication
Bled 2017 : Proceedings of the 30th Bled eConference. Digital Transormation : Form Connecting Things to Transforming Our Lives
Keywords
literature review tunteet verkkokauppa verkkokaupat (WWW-sivustot) kuluttajat
DOI
https://doi.org/10.18690/978-961-286-043-1
URI

http://urn.fi/URN:NBN:fi:jyu-201708253562

Publication in research information system

https://converis.jyu.fi/converis/portal/detail/Publication/27179618

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