Consumer adoption of mobile technologies: a literature review

Sanakulov, Nodir; Karjaluoto, Heikki

doi:10.1504/IJMC.2015.069120

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Sanakulov, N., & Karjaluoto, H. (2015). Consumer adoption of mobile technologies: a literature review. International Journal of Mobile Communications, 13(3), 244-275. https://doi.org/10.1504/IJMC.2015.069120

Julkaistu sarjassa

International Journal of Mobile Communications

Tekijät

Sanakulov, Nodir |

Karjaluoto, Heikki

Päivämäärä

2015

Oppiaine

Markkinointi Marketing

Tekijänoikeudet

© 2015 Inderscience Enterprises Ltd. This is a final draft version of an article whose final and definitive form has been published by Inderscience. Published in this repository with the kind permission of the publisher.

Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a) most studies are quantitative in nature and come from Asia; b) the Technology Acceptance Model is the most used theory; c) future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets.

Julkaisija

Inderscience Publishers

ISSN Hae Julkaisufoorumista

1470-949X