Consumer adoption of mobile technologies: a literature review
Sanakulov, N., & Karjaluoto, H. (2015). Consumer adoption of mobile technologies: a literature review. International Journal of Mobile Communications, 13 (3), 244-275. doi:10.1504/IJMC.2015.069120
Julkaistu sarjassaInternational Journal of Mobile Communications
© 2015 Inderscience Enterprises Ltd. This is a final draft version of an article whose final and definitive form has been published by Inderscience. Published in this repository with the kind permission of the publisher.
Although the total number of mobile subscriptions reached 6.8 billion worldwide (ITU, 2013) confirming in the process that mobile technology is widespread, academic literature has so far focused only on explaining adoption of mobile technology and services. This literature review analyses 67 studies from the period 2005-2013 and finds the following: a) most studies are quantitative in nature and come from Asia; b) the Technology Acceptance Model is the most used theory; c) future research should also utilise qualitative methods and examine the behavioural outcomes of mobile adoption instead of simply adoption in consumer markets.