Show simple item record

dc.contributor.authorKemppainen, Tiina
dc.contributor.authorFrank, Lauri
dc.contributor.authorMakkonen, Markus
dc.contributor.authorKallio, Antti
dc.contributor.editorPucihar, Andreja
dc.contributor.editorKljajić Borštnar, Mirjana
dc.contributor.editorBons, Roger
dc.contributor.editorSheombar, Anand
dc.contributor.editorOngena, Guido
dc.contributor.editorVidmar, Doroteja
dc.date.accessioned2022-09-29T07:34:27Z
dc.date.available2022-09-29T07:34:27Z
dc.date.issued2022
dc.identifier.citationKemppainen, T., Frank, L., Makkonen, M., & Kallio, A. (2022). Barriers to Data-Driven Decision-Making Among Online Retailers . In A. Pucihar, M. Kljajić Borštnar, R. Bons, A. Sheombar, G. Ongena, & D. Vidmar (Eds.), <i>35th Bled eConference : Digital Restructuring and Human (Re)action</i> (pp. 327-342). University of Maribor. <a href="https://doi.org/10.18690/um.fov.4.2022.20" target="_blank">https://doi.org/10.18690/um.fov.4.2022.20</a>
dc.identifier.otherCONVID_156650062
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/83355
dc.description.abstractThis study investigates the barriers to data-driven decision-making among online retailers. The study seeks to deepen the previous knowledge by considering data-driven decision-making as a process and identifying the critical obstacles within its different (6) stages. Qualitative interview data (N=10) collected from Finnish e-commerce professionals are analyzed. The findings show that barriers to data-driven decision-making occur at all stages during the decision-making process. The barriers are mostly related to the employees’ and the management’s expertise in collecting, organizing, analyzing, summarizing, synthesizing, and prioritizing data. In addition, attitudinal, technical, and strategy-related barriers can hinder data-driven decision-making. The findings suggest that all the stages included in the data-driven decision-making process and the obstacles that prevent data-driven decision-making during the different stages should be carefully investigated and considered by online retailers.en
dc.format.extent824
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherUniversity of Maribor
dc.relation.ispartof35th Bled eConference : Digital Restructuring and Human (Re)action
dc.relation.urihttps://press.um.si/index.php/ump/catalog/view/691/927/2331-1
dc.rightsCC BY 4.0
dc.subject.otherdata analytics
dc.subject.otherdata-driven decision-making
dc.subject.otheronline retailers
dc.subject.othere-commerce
dc.titleBarriers to Data-Driven Decision-Making Among Online Retailers
dc.typeconferenceObject
dc.identifier.urnURN:NBN:fi:jyu-202209294708
dc.contributor.laitosInformaatioteknologian tiedekuntafi
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosFaculty of Information Technologyen
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineSustainable Businessfi
dc.contributor.oppiaineMarkkinointifi
dc.contributor.oppiaineKestävä liiketoiminta ja talous (painoala)fi
dc.contributor.oppiaineBasic or discovery scholarshipfi
dc.contributor.oppiaineSustainable Businessen
dc.contributor.oppiaineMarketingen
dc.contributor.oppiaineSustainable Business and Economy (focus area)en
dc.contributor.oppiaineBasic or discovery scholarshipen
dc.type.urihttp://purl.org/eprint/type/ConferencePaper
dc.relation.isbn978-961-286-616-7
dc.type.coarhttp://purl.org/coar/resource_type/c_5794
dc.description.reviewstatuspeerReviewed
dc.format.pagerange327-342
dc.type.versionpublishedVersion
dc.rights.copyright© 2022 Univerzitetna založba Univerze v Mariboru
dc.rights.accesslevelopenAccessfi
dc.relation.conferenceBled eConference
dc.subject.ysotiedolla johtaminen
dc.subject.ysopäätöksenteko
dc.subject.ysovähittäiskauppiaat
dc.subject.ysoyritykset
dc.subject.ysoverkkokauppa
dc.subject.ysoesteet
dc.subject.ysokuluttajakäyttäytyminen
dc.subject.ysoasiakkaat
dc.subject.ysoasiantuntijuus
dc.format.contentfulltext
jyx.subject.urihttp://www.yso.fi/onto/yso/p25368
jyx.subject.urihttp://www.yso.fi/onto/yso/p8743
jyx.subject.urihttp://www.yso.fi/onto/yso/p5613
jyx.subject.urihttp://www.yso.fi/onto/yso/p3128
jyx.subject.urihttp://www.yso.fi/onto/yso/p9457
jyx.subject.urihttp://www.yso.fi/onto/yso/p38308
jyx.subject.urihttp://www.yso.fi/onto/yso/p8576
jyx.subject.urihttp://www.yso.fi/onto/yso/p3294
jyx.subject.urihttp://www.yso.fi/onto/yso/p15085
dc.rights.urlhttps://creativecommons.org/licenses/by/4.0/
dc.relation.doi10.18690/um.fov.4.2022.20
dc.type.okmA4


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record

CC BY 4.0
Except where otherwise noted, this item's license is described as CC BY 4.0