dc.contributor.author | Kemppainen, Tiina | |
dc.contributor.author | Frank, Lauri | |
dc.contributor.author | Makkonen, Markus | |
dc.contributor.author | Kallio, Antti | |
dc.contributor.editor | Pucihar, Andreja | |
dc.contributor.editor | Kljajić Borštnar, Mirjana | |
dc.contributor.editor | Bons, Roger | |
dc.contributor.editor | Sheombar, Anand | |
dc.contributor.editor | Ongena, Guido | |
dc.contributor.editor | Vidmar, Doroteja | |
dc.date.accessioned | 2022-09-29T07:34:27Z | |
dc.date.available | 2022-09-29T07:34:27Z | |
dc.date.issued | 2022 | |
dc.identifier.citation | Kemppainen, T., Frank, L., Makkonen, M., & Kallio, A. (2022). Barriers to Data-Driven Decision-Making Among Online Retailers . In A. Pucihar, M. Kljajić Borštnar, R. Bons, A. Sheombar, G. Ongena, & D. Vidmar (Eds.), <i>35th Bled eConference : Digital Restructuring and Human (Re)action</i> (pp. 327-342). University of Maribor. <a href="https://doi.org/10.18690/um.fov.4.2022.20" target="_blank">https://doi.org/10.18690/um.fov.4.2022.20</a> | |
dc.identifier.other | CONVID_156650062 | |
dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/83355 | |
dc.description.abstract | This study investigates the barriers to data-driven decision-making among online retailers. The study seeks to deepen the previous knowledge by considering data-driven decision-making as a process and identifying the critical obstacles within its different (6) stages. Qualitative interview data (N=10) collected from Finnish e-commerce professionals are analyzed. The findings show that barriers to data-driven decision-making occur at all stages during the decision-making process. The barriers are mostly related to the employees’ and the management’s expertise in collecting, organizing, analyzing, summarizing, synthesizing, and prioritizing data. In addition, attitudinal, technical, and strategy-related barriers can hinder data-driven decision-making. The findings suggest that all the stages included in the data-driven decision-making process and the obstacles that prevent data-driven decision-making during the different stages should be carefully investigated and considered by online retailers. | en |
dc.format.extent | 824 | |
dc.format.mimetype | application/pdf | |
dc.language.iso | eng | |
dc.publisher | University of Maribor | |
dc.relation.ispartof | 35th Bled eConference : Digital Restructuring and Human (Re)action | |
dc.relation.uri | https://press.um.si/index.php/ump/catalog/view/691/927/2331-1 | |
dc.rights | CC BY 4.0 | |
dc.subject.other | data analytics | |
dc.subject.other | data-driven decision-making | |
dc.subject.other | online retailers | |
dc.subject.other | e-commerce | |
dc.title | Barriers to Data-Driven Decision-Making Among Online Retailers | |
dc.type | conferenceObject | |
dc.identifier.urn | URN:NBN:fi:jyu-202209294708 | |
dc.contributor.laitos | Informaatioteknologian tiedekunta | fi |
dc.contributor.laitos | Kauppakorkeakoulu | fi |
dc.contributor.laitos | Faculty of Information Technology | en |
dc.contributor.laitos | School of Business and Economics | en |
dc.contributor.oppiaine | Sustainable Business | fi |
dc.contributor.oppiaine | Markkinointi | fi |
dc.contributor.oppiaine | Kestävä liiketoiminta ja talous (painoala) | fi |
dc.contributor.oppiaine | Basic or discovery scholarship | fi |
dc.contributor.oppiaine | Sustainable Business | en |
dc.contributor.oppiaine | Marketing | en |
dc.contributor.oppiaine | Sustainable Business and Economy (focus area) | en |
dc.contributor.oppiaine | Basic or discovery scholarship | en |
dc.type.uri | http://purl.org/eprint/type/ConferencePaper | |
dc.relation.isbn | 978-961-286-616-7 | |
dc.type.coar | http://purl.org/coar/resource_type/c_5794 | |
dc.description.reviewstatus | peerReviewed | |
dc.format.pagerange | 327-342 | |
dc.type.version | publishedVersion | |
dc.rights.copyright | © 2022 Univerzitetna založba Univerze v Mariboru | |
dc.rights.accesslevel | openAccess | fi |
dc.relation.conference | Bled eConference | |
dc.subject.yso | tiedolla johtaminen | |
dc.subject.yso | päätöksenteko | |
dc.subject.yso | vähittäiskauppiaat | |
dc.subject.yso | yritykset | |
dc.subject.yso | verkkokauppa | |
dc.subject.yso | esteet | |
dc.subject.yso | kuluttajakäyttäytyminen | |
dc.subject.yso | asiakkaat | |
dc.subject.yso | asiantuntijuus | |
dc.format.content | fulltext | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p25368 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8743 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p5613 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3128 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p9457 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p38308 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p8576 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p3294 | |
jyx.subject.uri | http://www.yso.fi/onto/yso/p15085 | |
dc.rights.url | https://creativecommons.org/licenses/by/4.0/ | |
dc.relation.doi | 10.18690/um.fov.4.2022.20 | |
dc.type.okm | A4 | |