Näytetään aineistoja, joilla on samankaltainen nimeke tai asiasanat.

• Digitization of the communication and its implications for marketing 

  Lipiäinen, Heini (University of Jyväskylä, 2014)

• Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda 

  Aslam, Bilal; Karjaluoto, Heikki (Pergamon Press, 2017)

  We develop and describe a framework for research in a particular segment of digital advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work almost like a stock exchange for buying and selling ...

• Becoming TikTok Famous : Strategies for Global Brands to Engage Consumers in an Emerging Market 

  Wahid, Risqo; Karjaluoto, Heikki; Taiminen, Kimmo; Asiati, Diah Isnaini (SAGE Publications, 2023)

  This study examines the effects of content characteristics (i.e., informational and emotional characteristics), language, and nonverbal information on social media engagement (SME; i.e., likes, shares, and comments) in the ...

• Experts’ perceptions of the current best practices and the future of search engine optimization : a qualitative study 

  Tikka, Henri (2023)

  Tämä Pro-gradu tutkielma käsittelee hakukoneoptimoinnin tämänhetkisiä parhaita käytänteitä sekä tulevaisuudennäkymiä ja sen tavoitteena on luoda ymmärrystä alan asiantuntijoiden näkemyksistä näiden osalta. Valtaosa ...

• Buddhism, the Internet, and Digital Media : The Pixel in the Lotus 

  Sharapan, Maria (Pennsylvania State University, 2016)