Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda
Aslam, B., & Karjaluoto, H. (2017). Digital advertising around paid spaces, e-advertising industry’s revenue engine : A review and research agenda. Telematics and Informatics, 34(8), 1650-1662. https://doi.org/10.1016/j.tele.2017.07.011
Julkaistu sarjassa
Telematics and InformaticsPäivämäärä
2017Tekijänoikeudet
© 2017 Elsevier Ltd. This is a final draft version of an article whose final and definitive form has been published by Elsevier. Published in this repository with the kind permission of the publisher.
We develop and describe a framework for research in a particular segment of digital advertising. Internet Advertising Paid Slots and Spaces (IAPS) is a neologism and work almost like a stock exchange for buying and selling advertising in various formats on designated spaces around web and make a significant contribution to Internet advertising revenues. These paid spaces were found to encompass diverse areas of Internet advertising that include search engine marketing, social media advertising and display advertising. Given the complexity of the modern digital advertising eco system, this literature review seeks to provide clarity, up-to-date knowledge and ongoing insights into Internet advertising channels, for managers making investment decisions in this context.
Julkaisija
Pergamon PressISSN Hae Julkaisufoorumista
0736-5853Asiasanat
Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/27127144
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