"Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes
Kivijärvi, M. (2021). "Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes. Equality, Diversity and Inclusion, 40(6), 690-707. https://doi.org/10.1108/edi-08-2020-0219
Published in
Equality, Diversity and InclusionDate
2021Discipline
Kestävä liiketoiminta ja talous (painoala)JohtaminenOrganisational Ethics, Leadership and HRMTeaching and learning scholarshipBasic or discovery scholarshipSustainable Business and Economy (focus area)Management and LeadershipOrganisational Ethics, Leadership and HRMTeaching and learning scholarshipBasic or discovery scholarshipCopyright
© Marke Kivijärvi. Published by Emerald Publishing Limited.
Purpose
This paper critically examines how female students at a Finnish business school understand gender in management.
Design/methodology/approach
The analysis is based on female students' learning diaries from a basic management course.
Findings
The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity.
Originality/value
This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socia
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Publisher
EmeraldISSN Search the Publication Forum
2040-7149Keywords
Publication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/51483496
Metadata
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- Kauppakorkeakoulu [1368]
Related funder(s)
Research Council of FinlandFunding program(s)
Postdoctoral Researcher, AoFAdditional information about funding
Suomen Akatemia 315220License
Except where otherwise noted, this item's license is described as CC BY 4.0