"Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes
Kivijärvi, M. (2021). "Stop whining and be a badass" : A postfeminist analysis of university students' responses to gender themes. Equality, Diversity and Inclusion, 40(6), 690-707. https://doi.org/10.1108/edi-08-2020-0219
Published inEquality, Diversity and Inclusion
DisciplineVastuullinen liiketoiminta (painoala)JohtaminenOrganisational Ethics, Leadership and HRMTeaching and learning scholarshipBasic or discovery scholarshipResponsible Business (focus area)Management and LeadershipOrganisational Ethics, Leadership and HRMTeaching and learning scholarshipBasic or discovery scholarship
© Marke Kivijärvi. Published by Emerald Publishing Limited.
Purpose This paper critically examines how female students at a Finnish business school understand gender in management. Design/methodology/approach The analysis is based on female students' learning diaries from a basic management course. Findings The findings show how students respond to the topic of gender inequality through a neoliberal postfeminist discourse. The students' discourse is structured around three discursive moves: (1) rejecting “excessive” feminism, (2) articulating self-reliant professional futures and (3) producing idealized role models through successfully integrating masculinity and femininity. Originality/value This article contributes to current understanding of the role of postfeminist sensibilities in shaping student participation in the management profession. Awareness of students' responses to gender-equality initiatives offers management educators insight into the inclusion of equality topics in teaching in ways that support equal gender socialization in the management profession. ...
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- Kauppakorkeakoulu 
Related funder(s)Academy of Finland
Funding program(s)Postdoctoral Researcher, AoF
Additional information about fundingSuomen Akatemia 315220
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