Enablers of and constraints on employees' information sharing on enterprise social media

Abstract

Purpose – The purpose of this study is to investigate the various enablers of and constraints on employees’ information sharing on an enterprise social media platform. It draws on two theoretical perspectives, communication privacy management theory and the technology affordance framework, as well as on empirical data in an attempt to paint a comprehensive picture of the factors shaping employees’ decisions to share or not share information on enterprise social media. Design/methodology/approach – This qualitative field study is based on semi-structured interviews and enterprise social media review data from a large Nordic media organization. Findings – On an enterprise social media platform, privacy management principles shape employees’ information-sharing decisions in relation to personal privacy boundaries, professional boundaries and assumed risks, online safety concerns and perceived audience. Additionally, the technological affordances of visibility, awareness, persistence and searchability shape employees’ information sharing in varying and sometimes even contradictory ways. Finally, organizational factors, such as norms, tasks and media repertoires, are associated with employees’ information-sharing decisions. Together, these three dimensions, personal, technological and organizational, form a model of the enablers of and constraints on employees’ decisions to share information on enterprise social media. Originality/value – This study extends the understanding of different factors shaping employees’ decisions to share or not share information on enterprise social media. It extends the two applied theories by uniquely combining interpersonal privacy management principles with a technological affordance framework that focuses on the relationship between the user and the technology. This research also furthers the authors’ knowledge of what privacy management principles mean in the organizational context. This study shows connections between the two theories and extends the understanding of technology affordances as not only action possibilities but also constraining factors. Additionally, by revealing what kinds of factors encourage and inhibit information sharing on enterprise social media, the results of this study support organizations in their efforts to manage information sharing on enterprise social media systems.