Acceptance of Online Health Services for Self-Help in the Context of Mental Health : Understanding Young Adults Experiences
Taiminen, H., & Saraniemi, S. (2018). Acceptance of Online Health Services for Self-Help in the Context of Mental Health : Understanding Young Adults Experiences. Journal of Technology in Human Services, 36 (2-3), 125-139. doi:10.1080/15228835.2018.1426081
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Journal of Technology in Human ServicesDate
2018Copyright
© Taylor & Francis Group, 2018.
This paper explores the understanding of the acceptance of online health services from a selfhelp perspective in the context of mental health. By examining the experiences of young adults,
this paper develops a framework to leverage the current understanding of the factors that would
support the acceptance and use of these types of services. To this end, a multidisciplinary
perspective incorporating knowledge from the service marketing, health, and information
systems literature is used. The results suggest that the production of online services that are
meant for self-help purposes necessitates a focus on the acceptance of technology and, more
importantly, instrumental value creation, as the purpose of using these types of services should
be better understood and supported by technological solutions. This study also identifies
several technological features supporting both the acceptance of technology and users’ ability
to achieve well-being. Furthermore, when developing services for health self-help purposes,
the issue of branding to increase acceptance should be assessed. From a user perspective, there
appears to be a difference regarding whether the services are positioned as health services or
as wellness services.
...


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