Reducing health inequalities trough digital options in mental health : A physician’s perspective
Taiminen, H., Saraniemi, S., Joffe, G., Stenberg, J.-H., & Parkinson, J. (2019). Reducing health inequalities trough digital options in mental health : A physician’s perspective. Health Marketing Quarterly, 36(2), 93-106. https://doi.org/10.1080/07359683.2019.1575059
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Health Marketing QuarterlyDate
2019Copyright
© Taylor & Francis Group, 2019.
This paper explores the physicians’ perspective regarding the potential of computerised
Cognitive Behavioural Therapies (cCBTs) to overcome inequalities in the context of mental
health care provision. The main benefits were related to the ability of cCBTs to provide care
in a convenient and efficient manner, enhancing its accessibility. These aspects were
perceived more important than cost-effectivity of treatment, which is often claimed to be the
key benefit of cCBTs. Age and general acceptance of CBT were the most significant
individual-level separators of perceptions, while the sector in which the physician works was
seen as the main structural-level separator.
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