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dc.contributor.authorLuoma-aho, Vilma
dc.contributor.authorVirolainen, Mia
dc.contributor.authorLievonen, Matias
dc.contributor.authorHalff, Gregor
dc.date.accessioned2018-08-06T10:36:29Z
dc.date.available2018-08-06T10:36:29Z
dc.date.issued2018fi
dc.identifier.citationLuoma-aho, V., Virolainen, M., Lievonen, M., & Halff, G. (2018). Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences. In A. V. Laskin (Ed.), <em>Social, Mobile, and Emerging Media around the World : Communication Case Studies</em> (pp. 57-68). Lexington Books.fi
dc.identifier.otherTUTKAID_78459
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/59119
dc.format.extent208
dc.format.mimetypeapplication/pdf
dc.language.isoeng
dc.publisherLexington Books
dc.relation.ispartofSocial, Mobile, and Emerging Media around the World : Communication Case Studies
dc.relation.urihttps://rowman.com/ISBN/9781498573504/Social-Mobile-and-Emerging-Media-around-the-World-Communication-Case-Studies
dc.rightsIn Copyright
dc.subject.othersosiaalinen mediafi
dc.subject.otherTwitterfi
dc.subject.otherbränditfi
dc.subject.otherhashtagitfi
dc.subject.otherkaappausfi
dc.subject.otherkäyttäjätfi
dc.subject.otheryleisöfi
dc.subject.othersocial mediafi
dc.subject.otherbrandsfi
dc.subject.otherhashtagsfi
dc.subject.otherhijackingfi
dc.subject.otheraudiencesfi
dc.titleBrand Hijacked : Why Campaigns and Hashtags are Taken over by Audiencesfi
dc.typebookPart
dc.identifier.urnURN:NBN:fi:jyu-201808013688
dc.contributor.laitosKauppakorkeakoulufi
dc.contributor.laitosSchool of Business and Economicsen
dc.contributor.oppiaineBasic or discovery scholarship
dc.contributor.oppiaineViestinnän johtaminen
dc.type.urihttp://purl.org/eprint/type/BookItem
dc.date.updated2018-08-01T12:15:16Z
dc.relation.isbn978-1-4985-7350-4
dc.description.reviewstatuspeerReviewed
dc.format.pagerange57-68
dc.type.versionacceptedVersion
dc.rights.copyright© Lexington Books, 2018
dc.rights.accesslevelopenAccessfi
dc.format.contentfulltext
dc.rights.urlhttp://rightsstatements.org/page/InC/1.0/?language=en


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