Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences
Main Authors
Format
Books
Book part
Published
2018
Subjects
Publication in research information system
Publisher
Lexington Books
Original source
https://rowman.com/ISBN/9781498573504/Social-Mobile-and-Emerging-Media-around-the-World-Communication-Case-Studies
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201808013688Use this for linking
Parent publication ISBN
978-1-4985-7350-4
Review status
Peer reviewed
Language
English
Is part of publication
Social, Mobile, and Emerging Media around the World : Communication Case Studies
Citation
- Luoma-aho, V., Virolainen, M., Lievonen, M., & Halff, G. (2018). Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences. In A. V. Laskin (Ed.), Social, Mobile, and Emerging Media around the World : Communication Case Studies (pp. 57-68). Lexington Books.
License
Copyright© Lexington Books, 2018