Communication Professionals and Organisational Decision-Making : A Finnish Study of Practitioner Roles

Abstract

Traditionally, the debate on communication value and the contribution of communication professionals to organisational decision-making has been linked to diverging roles (managers, technicians). This chapter introduces an alternative view, based on an exploratory, qualitative study of communication professionals in Finland. It focuses on the diverse ways in which these professionals contribute to organisational decisionmaking. The results show a rich, constantly developing picture of communication practices, which challenges the traditional dichotomy of manager and technician roles.