Discourse Matters : Localness as a Source of Authenticity in Craft Businesses in Peripheral Minority Language Sites
Dlaske, K. (2015). Discourse Matters : Localness as a Source of Authenticity in Craft Businesses in Peripheral Minority Language Sites. Critical Approaches to Discourse Analysis across Disciplines, 7(2), 243-262. http://www.lancaster.ac.uk/fass/journals/cadaad/wp-content/uploads/2015/03/Volume-7_Dlaske.pdf
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Date
2015Discipline
Soveltava kielitiedeCopyright
© the Author & CADAAD, 2015. This is an open access article published by Critical Approaches to Discourse Analysis Across Disciplines.
Localness’ has gained currency as a source of authenticity and distinction in the niche
marketing of the globalised new economy. This has created opportunities for peripheral
minority language sites to capitalise on their geographically and culturally peripheral
location, and has lifted tourism and handicraft industries to key sites of socio-economic
development in these regions. Although ‘localness’ may seem like a ready source of economic
gain in cultural production in such sites, it does not come without consequences for the
cultural entrepreneurs. This paper explores what is at stake for cultural entrepreneurs in the
promotion of localness as a source of authenticity. The study focuses on two ceramic artists
working in two peripheral minority language contexts, Sámiland in northern Lapland, and
the Dingle Peninsula in the West of Ireland. Drawing on a nexus analytical approach
combining multimodal discourse analysis and ethnographic approaches, the study
investigates how the two artists draw and struggle to draw on the idea of localness in their
work, examines the practices and semiotic resources they utilise, and explores the conditions
and consequences of these discursive and material investments. The examination draws
attention to how authenticities are always political, and, although discursively produced,
have very material consequences for the actors involved in their production. On a broader
plane, the study provides insight into how discourse ‘matters’ (in both senses of the
expression) in contemporary conditions, in which identity, culture and creativity have
become major economic resources.
...
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Critical Approaches to Discourse Analysis Across Disciplines (C A D A A D)ISSN Search the Publication Forum
1752-3079
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http://www.lancaster.ac.uk/fass/journals/cadaad/wp-content/uploads/2015/03/Volume-7_Dlaske.pdfPublication in research information system
https://converis.jyu.fi/converis/portal/detail/Publication/25353465
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