The role of electronic channels in micro-sized brick-and-mortar firms
Karjaluoto, H., & Huhtamäki, M. (2010). The role of electronic channels in micro-sized brick-and-mortar firms. Journal of Small Business and Entrepreneurship, 23(1), 17-38. https://doi.org/10.1080/08276331.2010.10593471
Julkaistu sarjassa
Journal of Small Business and EntrepreneurshipPäivämäärä
2010Tekijänoikeudet
© 2010 Canadian Council for Small Business and Entrepreneurship. This is a final draft version of an article whose final and definitive form has been published by Taylor & Francis. Published in this repository with the kind permission of the publisher.
The purpose of this study is to increase understanding of the role of electronic channels in
micro-sized brick-and-mortar firms, which are just starting to utilize new channels in the
promotion of their goods and services. With the use of a multiple case study method
containing ten cases, the study first identifies external and internal factors affecting the
adoption and use of e-channels in micro-sized firms. Secondly, the results propose, in line
with previous literature, that different e-channel utilization levels can be identified. The
paper provides both theoretical and managerial implications.
Julkaisija
University of Regina / Canadian Council for Small Business and EntrepreneurshipISSN Hae Julkaisufoorumista
0827-6331Julkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/19961426
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