| dc.contributor.author | Karjaluoto, Heikki | |
| dc.contributor.author | Huhtamäki, Maija | |
| dc.date.accessioned | 2015-12-17T06:51:16Z | |
| dc.date.available | 2015-12-17T06:51:16Z | |
| dc.date.issued | 2010 | |
| dc.identifier.citation | Karjaluoto, H., & Huhtamäki, M. (2010). The role of electronic channels in micro-sized brick-and-mortar firms. <i>Journal of Small Business and Entrepreneurship</i>, <i>23</i>(1), 17-38. <a href="https://doi.org/10.1080/08276331.2010.10593471" target="_blank">https://doi.org/10.1080/08276331.2010.10593471</a> | |
| dc.identifier.other | CONVID_19961426 | |
| dc.identifier.other | TUTKAID_42413 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/48168 | |
| dc.description.abstract | The purpose of this study is to increase understanding of the role of electronic channels in
micro-sized brick-and-mortar firms, which are just starting to utilize new channels in the
promotion of their goods and services. With the use of a multiple case study method
containing ten cases, the study first identifies external and internal factors affecting the
adoption and use of e-channels in micro-sized firms. Secondly, the results propose, in line
with previous literature, that different e-channel utilization levels can be identified. The
paper provides both theoretical and managerial implications. | |
| dc.language.iso | eng | |
| dc.publisher | University of Regina / Canadian Council for Small Business and Entrepreneurship | |
| dc.relation.ispartofseries | Journal of Small Business and Entrepreneurship | |
| dc.subject.other | elektroniset kanavat | |
| dc.subject.other | pk-yritykset | |
| dc.subject.other | electronic channels | |
| dc.subject.other | sme | |
| dc.title | The role of electronic channels in micro-sized brick-and-mortar firms | |
| dc.type | article | |
| dc.identifier.urn | URN:NBN:fi:jyu-201512164070 | |
| dc.contributor.laitos | Kauppakorkeakoulu | fi |
| dc.contributor.laitos | School of Business and Economics | en |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.contributor.oppiaine | Marketing | en |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | |
| dc.date.updated | 2015-12-16T16:15:39Z | |
| dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | |
| dc.description.reviewstatus | peerReviewed | |
| dc.format.pagerange | 17-38 | |
| dc.relation.issn | 0827-6331 | |
| dc.relation.numberinseries | 1 | |
| dc.relation.volume | 23 | |
| dc.type.version | acceptedVersion | |
| dc.rights.copyright | © 2010 Canadian Council for Small Business and Entrepreneurship. This is a final draft version of an article whose final and definitive form has been published by Taylor & Francis. Published in this repository with the kind permission of the publisher. | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | adoptio | |
| dc.subject.yso | tapaustutkimus | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p3727 | |
| jyx.subject.uri | http://www.yso.fi/onto/yso/p10982 | |
| dc.relation.doi | 10.1080/08276331.2010.10593471 | |
| dc.type.okm | A1 | |
