The role of electronic channels in micro-sized brick-and-mortar firms
Abstract
The purpose of this study is to increase understanding of the role of electronic channels in
micro-sized brick-and-mortar firms, which are just starting to utilize new channels in the
promotion of their goods and services. With the use of a multiple case study method
containing ten cases, the study first identifies external and internal factors affecting the
adoption and use of e-channels in micro-sized firms. Secondly, the results propose, in line
with previous literature, that different e-channel utilization levels can be identified. The
paper provides both theoretical and managerial implications.
Main Authors
Format
Articles
Research article
Published
2010
Series
Subjects
Publication in research information system
Publisher
University of Regina / Canadian Council for Small Business and Entrepreneurship
The permanent address of the publication
https://urn.fi/URN:NBN:fi:jyu-201512164070Use this for linking
Review status
Peer reviewed
ISSN
0827-6331
DOI
https://doi.org/10.1080/08276331.2010.10593471
Language
English
Published in
Journal of Small Business and Entrepreneurship
Citation
- Karjaluoto, H., & Huhtamäki, M. (2010). The role of electronic channels in micro-sized brick-and-mortar firms. Journal of Small Business and Entrepreneurship, 23(1), 17-38. https://doi.org/10.1080/08276331.2010.10593471
License
Copyright© 2010 Canadian Council for Small Business and Entrepreneurship. This is a final draft version of an article whose final and definitive form has been published by Taylor & Francis. Published in this repository with the kind permission of the publisher.