Market Entry and Priority of Small and Medium-Sized Enterprises in the Software Industry: An Empirical Analysis of Cultural Distance, Geographical Distance, and Market Size
Lataukset:
Ojala, A., & Tyrväinen, P. (2007). Market Entry and Priority of Small and Medium-Sized Enterprises in the Software Industry: An Empirical Analysis of Cultural Distance, Geographical Distance, and Market Size. Journal of International Marketing, 15(3), 123-149. https://doi.org/10.1509/jimk.15.3.123
Julkaistu sarjassa
Journal of International MarketingPäivämäärä
2007Tekijänoikeudet
© American Marketing Association. This is an electronic pre-print version of an article whose final and definitive form has been published in Journal of International Marketing by AMA.
This paper investigates the influence of cultural distance, geographical distance, and three
market size variables to the target country preference of SMEs in the software industry.
In addition, we examine the shift of priorities in SMEs’ country selection by analyzing
how these factors impact the selection of the first, second, and third target countries.
Empirical findings of this study suggest that almost 70% of country choices can be
explained by software market size and geographical distance alone. The findings adduced
also that entry priority of SMEs shifts very fast from countries within a short
geographical distance to countries with high purchasing power and within a greater
geographical distance. Relations of these macro-level factors are discussed and compared
to earlier qualitative and conceptual studies in this field. Implications for managers are
also provided.
Julkaisija
American Marketing AssociationISSN Hae Julkaisufoorumista
1069-031XJulkaisu tutkimustietojärjestelmässä
https://converis.jyu.fi/converis/portal/detail/Publication/16945824
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