Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures
Ojala, A. (2015). Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures. International Business Review, 24 (5), 825-835. doi:10.1016/j.ibusrev.2015.02.007
Published inInternational Business Review
© 2015 Elsevier Ltd. This is a final draft version of an article whose final and definitive version has been published by Elsevier.
More often than one might expect, small and new ventures, which already suffer from few resources and a lack of industry legitimacy, take on the additional uncertainties of entry into foreign markets. Some of these foreign entries involve countries that are geographically distant and culturally different from the firm's home country, making foreign market entry all the more difficult and uncertain. Recent studies have criticized prior academic approaches to understanding these difficulties. Insights may be limited if one uses merely the concept of distance and looks primarily for main effects. Entry by new and small ventures into distant foreign markets is complex, and the factors influencing it are interactive. The aim of this conceptual paper is to contribute to an understanding of the stability of the distance factors, and also the interactive effects between distance factors,