Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

Aaltonen, Heli

dc.contributor.author	Aaltonen, Heli
dc.date.accessioned	2010-11-26T11:58:04Z
dc.date.available	2010-11-26T11:58:04Z
dc.date.issued	2010
dc.identifier.isbn	978-951-39-4077-5
dc.identifier.other	oai:jykdok.linneanet.fi:1143485
dc.identifier.uri	https://jyx.jyu.fi/handle/123456789/25637
dc.format.extent	186 sivua
dc.language.iso	eng
dc.publisher	University of Jyväskylä
dc.relation.ispartofseries	Jyväskylä studies in business and economics
dc.relation.isversionof	ISBN 978-951-39-4073-7
dc.rights	In Copyright
dc.subject.other	yhteisen arvontuottamisen malli
dc.subject.other	advertising
dc.subject.other	co-creation of value
dc.subject.other	co-production
dc.subject.other	consumption
dc.subject.other	consumers
dc.title	Co-creation of value in advertising : an interpretive study from the consumers ́ perspective
dc.type	Diss.
dc.identifier.urn	URN:ISBN:978-951-39-4077-5
dc.type.dcmitype	Text	en
dc.type.ontasot	Väitöskirja	fi
dc.type.ontasot	Doctoral dissertation	en
dc.contributor.tiedekunta	Jyväskylän yliopiston kauppakorkeakoulu	fi
dc.contributor.tiedekunta	Jyväskylä University School of Business and Economics	en
dc.contributor.yliopisto	University of Jyväskylä	en
dc.contributor.yliopisto	Jyväskylän yliopisto	fi
dc.contributor.oppiaine	Markkinointi	fi
dc.subject.method	Kvalitatiivinen tutkimus
dc.relation.issn	1457-1986
dc.relation.numberinseries	97
dc.rights.accesslevel	openAccess
dc.subject.yso	mainonta
dc.subject.yso	arvonluonti
dc.subject.yso	kuluttajat
dc.subject.yso	roolit
dc.subject.yso	räätälöinti
dc.subject.yso	markkinointitutkimus
dc.subject.yso	kulutustutkimus
dc.rights.url	https://rightsstatements.org/page/InC/1.0/

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Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

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