| dc.contributor.author | Aaltonen, Heli | |
| dc.date.accessioned | 2010-11-26T11:58:04Z | |
| dc.date.available | 2010-11-26T11:58:04Z | |
| dc.date.issued | 2010 | |
| dc.identifier.isbn | 978-951-39-4077-5 | |
| dc.identifier.other | oai:jykdok.linneanet.fi:1143485 | |
| dc.identifier.uri | https://jyx.jyu.fi/handle/123456789/25637 | |
| dc.format.extent | 186 sivua | |
| dc.language.iso | eng | |
| dc.publisher | University of Jyväskylä | |
| dc.relation.ispartofseries | Jyväskylä studies in business and economics | |
| dc.relation.isversionof | ISBN 978-951-39-4073-7 | |
| dc.subject.other | yhteisen arvontuottamisen malli | |
| dc.subject.other | advertising | |
| dc.subject.other | co-creation of value | |
| dc.subject.other | co-production | |
| dc.subject.other | consumption | |
| dc.subject.other | consumers | |
| dc.title | Co-creation of value in advertising : an interpretive study from the consumers ́ perspective | |
| dc.type | Diss. | |
| dc.identifier.urn | URN:ISBN:978-951-39-4077-5 | |
| dc.type.dcmitype | Text | en |
| dc.type.ontasot | Väitöskirja | fi |
| dc.type.ontasot | Doctoral dissertation | en |
| dc.contributor.tiedekunta | Jyväskylän yliopiston kauppakorkeakoulu | fi |
| dc.contributor.tiedekunta | Jyväskylä University School of Business and Economics | en |
| dc.contributor.yliopisto | University of Jyväskylä | en |
| dc.contributor.yliopisto | Jyväskylän yliopisto | fi |
| dc.contributor.oppiaine | Markkinointi | fi |
| dc.subject.method | Kvalitatiivinen tutkimus | |
| dc.relation.issn | 1457-1986 | |
| dc.relation.numberinseries | 97 | |
| dc.rights.accesslevel | openAccess | fi |
| dc.subject.yso | mainonta | |
| dc.subject.yso | arvonluonti | |
| dc.subject.yso | kuluttajat | |
| dc.subject.yso | roolit | |
| dc.subject.yso | räätälöinti | |
| dc.subject.yso | markkinointitutkimus | |
| dc.subject.yso | kulutustutkimus | |
