"Good for nature - good for you"? : values and sustainable food consumption - promoting sustainably produced food products to Finnish consumers
Food consumption and food choices are a vital part of humans’ lifestyles. In
addition, it is widely acknowledged that food is one of the key consumption
contexts for environmental and social impacts around the world. The purpose
of this study is to contribute to the discussion on promoting sustainable food
consumption. More specifically, this study provides insights into the promotion
of sustainably produced food to consumers as well as into the value
orientations linked with sustainable food consumption. This dissertation
contributes to the existing literature on sustainable food consumption by
showing that such consumption may be motivated by a plethora of value
orientations – and their combinations – and that it is not only pro-environmental or green consumption. The first aim of this study is to
understand and describe what the values associated with sustainably produced
food are. The second aim is to provide information on consumers’ perceptions
of the imp
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Alternative title
Values and sustainable food consumption - promoting sustainably produced food products to Finnish consumersPublisher
University of JyväskyläISBN
978-951-39-7432-9ISSN Search the Publication Forum
1457-1986Keywords
sustainable consumption food values corporate responsibility food chain communications sustainble consumption Monimenetelmäisyys kestävä kulutus ruoka ravinto ympäristövaikutukset sosiaaliset vaikutukset valinta yritysvastuu ravintoketjut kuluttajat arvot tavat (toimintatavat) tottumukset väitöskirjat
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