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Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

dc.contributor.authorAaltonen, Heli
dc.date.accessioned2010-11-26T11:58:04Z
dc.date.available2010-11-26T11:58:04Z
dc.date.issued2010
dc.identifier.isbn978-951-39-4077-5
dc.identifier.otheroai:jykdok.linneanet.fi:1143485
dc.identifier.urihttps://jyx.jyu.fi/handle/123456789/25637
dc.format.extent186 sivua
dc.language.isoeng
dc.publisherUniversity of Jyväskylä
dc.relation.ispartofseriesJyväskylä studies in business and economics
dc.relation.isversionofISBN 978-951-39-4073-7
dc.rightsIn Copyright
dc.subject.otheryhteisen arvontuottamisen malli
dc.subject.otheradvertising
dc.subject.otherco-creation of value
dc.subject.otherco-production
dc.subject.otherconsumption
dc.subject.otherconsumers
dc.titleCo-creation of value in advertising : an interpretive study from the consumers ́ perspective
dc.typeDiss.
dc.identifier.urnURN:ISBN:978-951-39-4077-5
dc.type.dcmitypeTexten
dc.type.ontasotVäitöskirjafi
dc.type.ontasotDoctoral dissertationen
dc.contributor.tiedekuntaJyväskylän yliopiston kauppakorkeakoulufi
dc.contributor.tiedekuntaJyväskylä University School of Business and Economicsen
dc.contributor.yliopistoUniversity of Jyväskyläen
dc.contributor.yliopistoJyväskylän yliopistofi
dc.contributor.oppiaineMarkkinointifi
dc.subject.methodKvalitatiivinen tutkimus
dc.relation.issn1457-1986
dc.relation.numberinseries97
dc.rights.accesslevelopenAccess
dc.subject.ysomainonta
dc.subject.ysoarvonluonti
dc.subject.ysokuluttajat
dc.subject.ysoroolit
dc.subject.ysoräätälöinti
dc.subject.ysomarkkinointitutkimus
dc.subject.ysokulutustutkimus
dc.rights.urlhttps://rightsstatements.org/page/InC/1.0/


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