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Co-creation of value in advertising : an interpretive study from the consumers ́ perspective

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Published in
Jyväskylä studies in business and economics
Authors
Aaltonen, Heli
Date
2010
Discipline
Markkinointi

 
Publisher
University of Jyväskylä
ISBN
978-951-39-4077-5
ISSN Search the Publication Forum
1457-1986
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URI

http://urn.fi/URN:ISBN:978-951-39-4077-5

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