Integrating justice and collective value creation : collaborative business model for just protein transition

Abstract

Just transition is needed to ensure that the transition towards a low-carbon economy happens in a fair way. Collaborative business model through collective value creation can contribute to just transition across the boundaries of private, public and non-profit sectors within and outside the value chain. This paper integrates the concepts of justice and collective value creation with collaborative business model for just transition and presents an illustrative case of just protein transition.